7 (Social) Content Marketing Strategies worth Swiping for Your Brand

Content marketing and social media go together like peanut butter and jelly.  Done right, a good content marketing piece can go viral and result in massive exposure and reach for the company.
Here are seven excellent social content marketing examples and the strategies that paid off big for their companies—plus tips for how you can copy their ideas!

Target and Pinterest: Party with Pinners
Target and Joy Cho of Oh Joy! teamed up to create this unique pinboard, filled with cute, affordable and downright whimsical party ideas for gatherings big and small.
It also travels through the alphabet, giving party ideas, recipes, decorating suggestions and fun crafts for all ages using materials and items that you can, naturally, buy at Target. With over 800,000 followers and tons of comments and repins, Target has carved out a special place for decorating and serving on a budget.

Vine and Home Depot: DIY Dazzle
Who could’ve predicted that a few seconds could be so informative?  In our fast-paced, attention-starved world, getting the message out loud and clear is more important than ever—doubly so for advertisers.  That’s why Home Depot has created short and sweet DIY projects and workshops through its Vine outlet.Buzzfeed and HBO’s Silicon Valley:

The Perfect Match
There are some things that only a certain segment of your audience will understand.  HBO knows this and went straight to the source (programmers) to promote its new series, Silicon Valley. By showing problems that programmers can relate to, they generate targeted readers who are likely to check out their new series as well.
Content marketing and social media go together like peanut butter and jelly.  Done right, a good content marketing piece can go viral and result in massive exposure and reach for the company.
Here are seven excellent social content marketing examples and the strategies that paid off big for their companies—plus tips for how you can copy their ideas!

Target and Pinterest: Party with Pinners
Target and Joy Cho of Oh Joy! teamed up to create this unique pinboard, filled with cute, affordable and downright whimsical party ideas for gatherings big and small.
It also travels through the alphabet, giving party ideas, recipes, decorating suggestions and fun crafts for all ages using materials and items that you can, naturally, buy at Target. With over 800,000 followers and tons of comments and repins, Target has carved out a special place for decorating and serving on a budget.

Vine and Home Depot: DIY Dazzle
Who could’ve predicted that a few seconds could be so informative?  In our fast-paced, attention-starved world, getting the message out loud and clear is more important than ever—doubly so for advertisers.  That’s why Home Depot has created short and sweet DIY projects and workshops through its Vine outlet.Buzzfeed and HBO’s Silicon Valley: The Perfect Match
There are some things that only a certain segment of your audience will understand.  HBO knows this and went straight to the source (programmers) to promote its new series, Silicon Valley. By showing problems that programmers can relate to, they generate targeted readers who are likely to check out their new series as well.

Mobile Apps and Charmin: When You Gotta Go on the Go
Think you can’t come up with a fun, creative and practical way to sell toilet paper?  Charmin did.  Although it’s not exactly social media, their app does make that-thing-that-shall-not-be-named a little easier, with mapped out directions to all the restrooms in a given area.  Not surprisingly, you can rate the public restrooms through the app as to whether they’re “Sit” (like) or “Squat” (dislike).

P&G’s Home Made Simple
When you have brands that run the gamut from diapers to deodorant, you need a content marketing strategy that can encompass all of them without being overly promotional.  That’s exactly what P&G’s Home Made Simple is designed to do.
With categories that span everything from recipes to organization, crafts to decor, they not only share articles and videos, but how-tos, quotes, community discussions and much more.  Essentially, they’re posting information and letting their audience take it to the next level. It’s crowdsourced content at its finest.

The Recapp
If you wanted to promote your selection of mobile phone plans, how would you do it?  Verizon knows.  You tell people all about the best, hand-picked apps in a range of practical categories ranging from studying to battery life.
Knowing what apps are available automatically gets people excited about the potential of their new phone—without a single advertisement actively promoting it.  In fact, you’d never know Verizon was even behind the site until you scroll down to the footer.  That’s content marketing done right.

American Express OPEN Forum
Like Verizon Wireless’ Recapp, American Express has embraced the small business community by way of its OPEN Forum. Everything from asking questions to sharing advice is welcomed here, and members are often highlighted on the front page, demonstrating that OPEN is the community that gives back.
Although American Express is clearly noted as the provider, you won’t see any credit card links scattered over the page until you scroll to the bottom. Through its tight integration with LinkedIn, the OPEN Forum streamlines registration and posting, letting people dive into the community right away.

Tying it All Together
The core thread that ties all these sites together isn’t about the technology behind them. It’s how they manage to combine community, helpfulness and openness in a way that immediately invites discussion and feedback.
Content marketing is more about the content than the marketing—and getting users to interact, share and contribute builds a strong relationship-based foundation that any company would envy.

Share Your Content Marketing Wins!
Have you crafted an amazing content marketing social campaign? Seen one that’s worth sharing?  Tell us about it below in the comments!

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Redspark – Secrets to Enhance User Experience

For instance think you are customer. How will you select best product? What qualities you will consider before buying? These questions are quite tricky. But generally people get attracted by appearance of the product. Quality and features are something that we can feel, but the appearance is something that attracts customers. Hire expert web or graphic designers, these techies know users mind, which colors are good for niche industries. Potential customers get influenced with the appearance and roll out all the pages of your website.

To know more one has to think from users perspective. Never design a website from functionalities perspective, think as you are user and what you like in the website. The appearance of website should be good user friendly that makes user happy. If your web disappoints user then user will never revisit it. Or the chances are very less.

Updates are key in the industry, reach out your visitors with small animations. Animation or visuals will attract more to people will be more appealing. Good looking animation will:

  • Communicate and provide feedback.
  • Enhance the sense of direct manipulation.
  • Help people visualize the results of their actions.

As we discussed, think from users perspective. How do users feel while landing your web page using different screen. Do your products have impact on users mind. Animations, micro details with good verbiage will enhance users interest. Squeeze pages will spark an idea to fill it. Squeeze pages best for those who have less time and will solve the purpose by filling up the form. Having less fields on form will enhance users to fill it just once.

  1. Website Progress Status:
    Don’t lower your impression in front of user. Make your website best from users point of view. The system should respond immediately at right time. Some time it happens system might take time to complete the query.

    The front end should keep user updated about what is going on by graphics, or some background music or sound, or showing percentage of process. Even process failed should also be delivered in best way that will not embarrass user.

  2. Special Attention on Change’s:
    In order to make web more professional, and look decent many time people replace buttons. Hightlight or show notification so that user can see it. Micro interactions will hold the attention of usersn and won’t let them move to somewhere else.
  3. Clear Navigation:
    Think for users having smart phones and watches, more people are moving to small screens. Make clear navigation’s facilitate users, with everything that is available on a web page.
  4. Non-Standard Layouts:
    Continuing with the previous examples, micro-interactions should help users understand how to interact with uncommon layouts without unnecessary confusion. Photos flipping forward, scrolling graphs, and rotating characters are all great options:
  5. Call To Action:
    Apart from helping a user effectively interact with an application, micro-interactions have the power to encourage users to actually interact: keep on browsing, like, or share content, just because it’s attractive and they don’t want to leave:
  6. Visualize Input:
    Data input is one of the most important elements of any application. The quality results users get depends on the data input. As a rule, it is pretty boring, but micro-interactions turn this process into something special:
  7. Make Tutorials Come Alive:
    And of course, animations can help educate users after the launch of an application by highlighting basic features and controls needed for further usage without a hitch.

    Conclusions:
    So, if you value your user experience, polish your interface from A to Z, spicing it up with micro-interactions and animations. It will breathe life into your project. Attention to each and every detail is key to your success making human-computer interaction easy to use.

Fall of Mobile UX Under Responsive Website Design

Have you ever thought what your users feel by landing on our website? Are they happy with the current responsive website?

It’s not enough your website is accessed by every mobile device. Google has launched one more update in its list. It has became more stricter keeping in mind mobile user experience. Designers be careful and emphasize the significance of well structured responsive designs for mobile phones.

While designing a website keep in mind about the users mind set. Its not necessary to have the same web page for mobile phones. Keep in mind about mobile screens, it would be good if you provide sufficient information on the smaller screens. Removing the least necessary content from website would help you out to maintain users interest.

Problem with responsive website design:
In general, people won’t recommend poorly designed mobile websites. Studies shows approximately 57% of mobile device users ignore to recommend poor mobile design websites. People believe that if your appearance is not good then it means you really don’t care of business.

Below are some problems that users face with responsive websites:

Image Location:
Still clients don’t want to work on the pictures of products or services. Where as in today’s world visual things have more impact on users. Rearrangements of elements for different instrument are focused more rather than static images.

Perspective:
Both user as well companies wish their ideas should be incorporated on website. In many cases companies perspective is to focus more on functionality. Companies should think from users perspective make user’s life easy. Give maximum to user this will help in gaining and maintaining users interest.

Refurbish Responsive or Revise it:
While designing a website companies has to fix whether get responsive or revised website. Refurbishing website means to make website that fits to various screen sizes. Where as Revising website actually makes corrections depending upon the screen sizes.

It is advisable to move forward for revising website method, instead of simply uploading content for one purpose. Its not like responsive website should have the same functionality for all the devices. Important thing is to match the content.

The best way is think if you are the customer. Revising design will have good or bad experience to customers depending upon the device he or she is having. Make website that fits on all screen if your customer is looking on smartphone highlight your phone number so that he or she can call you easily.

If your customer is using laptop or desktop then all the available information should be made clear. Serve the best depending upon customer’s device.

The mantra for success is think from user’s perspective. Design your website according to what your users is browsing from. If he or she is using mobile, tablets, laptop or desktops. Make multiple device compatible website which enables users to browse your website.

Google Penalties for Spamy Schema Markup

Google Penalises Sites for “Spammy Structured Markup”

Search Engine Land has reported that Google has begun issuing penalties for the improper implementation of structured data markup (schema markup).

Schema markup is often used to improve search engine content discovery, indexation and organic search visibility. Some schema markups feed into Google’s Knowledge Graph, they can show in local results and generate Rich Snippets, which improved organic search visibility and CTR.

However, schema markup can now have an adverse effect on your site, thanks to the “spammy structured markup” penalties from Google. The search engine has updated its rating and reviews Rich Snippet policies, saying these snippets can only be placed on specific items and not on category or list of items landing pages.

Yahoo Tests with Google Search Results

Yahoo has been testing using Google’s search results, according to Aaron Wall of SEO Book. He spotted Yahoo using Google’s results last week. Yahoo is now allowed to test with any search partner, following a renegotiated deal with Microsoft, which loosened the hold Bing had on Yahoo’s search content.

Search Engine Land developed the story further, with Yahoo telling the industry news site: “As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers. There is nothing further to share at this time.”

Yahoo’s new deal with Microsoft has enabled it to increase its flexibility on desktop search. The new deal states that 51% of Yahoo’s desktop search traffic has to carry Bing ads, while the remaining 49% is free to carry ads from anyone.

Search Engine Land surmised that the Google testing may indicate that Yahoo is looking at another non-exclusive deal with the search engine. Watch this space!

Google Survey: Do You Want Search Console to Combine Sites?

Google wants your opinion. The search engine has posted a survey asking webmasters if they would like Google Search Console (Google Webmaster Tools) to combine sites in order to let users compare data more easily.

The answers include:

  • No
  • Yes, I’d use it to combine different URL versions of my site (i.e. https/http and www/non-www)
  • Yes, I’d use it to track my subdomains (i.e. desktop/mobile sites and international subdomains)
  • Yes, I’d use it to track my entire brand (i.e. all subdomains and apps)
  • Other

Here are two examples of how this might work:

  • To view a combined Search Analytics report that includes different URL versions of your site (http and https).
  • To view a combined Search Analytics report that includes different subdomains (mobile and international subdomains).

China Now Open for eCommerce

China has relaxed its regulations on allowing foreign companies to operate eCommerce businesses in the country, which means the floodgates are now open to access one of the world’s largest retail markets.

Search Engine Land’s Chris Liversidge took a look at the opportunities open to businesses considering expanding into China.

He noted that, with Google’s hreflang attribute solution, webmasters can launch a China website without risking their existing organic traffic. Using the hreflang annotation, webmasters can change their content language declaration in HTML to denote that this content is targeting English speakers in China.

Liversidge recommends that, once Chinese traffic starts landing on your page, you review your analytics to find your least engaging pages and localise the content for the market. Similarly, use Search Console to gather impressions and clicks data to find your most successful pages.

However, eCommerce managers should beware, China is not new to eCommerce, and local sites such as Alibaba and JD.com will give newcomers a run for their money.

Android Wearable Apps Now Always-On

Android has announced the latest improvements and innovations in it wearable technology, as Joe LaPenna, software engineer and watchmaker, detailed in his blog.

LaPenna covered the latest always-on developments, including always-on fitness apps, such as Endomondo, MapMyRun and Runtastic; always-on productivity, such as the Bring! Shopping List and Google Keep, which lets you manage your weekly shop. Always-on travel apps from American Airlines, Delta, and KLM can show flight status, gate, and seat info right on your wrist.

Happy 10th Birthday to Google Earth

Last week marked the 10th anniversary of the launch of Google Earth. Sean Askay, engineering manager at Google Earth, looked back over the decade in a blog post that detailed yet further innovations from the virtual global map.

Amongst the innovations highlighted by Askay were Voyager, a new layer which allows desktop users to jump into the most interesting imagery from around the world. Voyager provides Street View, Earth View, 3D cities created in photorealistic 3D with tilt capability, satellite imagery updates and Highlight Tour – which provides thousands of locations to take a quick tour in.

Earth View provides a library of landscape satellite images, sourced by Googlers, which have since been featured on Chromecast and Chromebooks.

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SEO Essentials for the Rest of 2015

SEO best practices are constantly changing, so brands must keep up if they want to stay on top of search engine rankings. SEO has become a key tool in brand promotion, and effective tactics tend to change as Google shifts their algorithm.  To stay on top of SEO trends in the second half of this year, a marketing team must take an all-encompassing approach. SEO can be broken down into three key areas: Technical, User Experience, and “Fat” Content. Each of these areas needs to be addressed in order to run a successful SEO campaign.

Technical SEO

There are some SEO elements where you need to know a bit of code, or at least how to read the skeleton of a website. Performing strong keyword research is key for this step, because those keywords will be integrated into all aspects of your website from meta descriptions to title tags. Technical SEO means making sure each and every page on your website has a clear description and gets read by Google correctly. Important elements include:

– Proper Keyword Usage: Keywords should be used (but only 1-2 times) in the following: URLs, meta descriptions, page titles, website text, ALT attribute, canonical tags and H1 tags.

– Website Errors: There should be no 404 or server errors on the website, nor should there be any duplicate content.

– Technical Content: Page titles and navigation menus should include keywords, and the landing page content above the fold should provide enough information about the website. Additionally, the sitemap should regularly be updated.

User Experience

User experience is key when it comes to SEO. Your website, which should be generated by designers and content creators together, needs to be easy to navigate and use. What do you want your user to do? Contact you? Purchase something? This is sometimes called “inbound marketing”, but it’s important to keep UX in mind when designing (or restructuring your website). Important elements include:

– Website Structure: Does the website structure make sense? Your site must also be optimized for mobile (or you may get docked by Google).

– Website Speed: Slow websites are bad from an SEO and UX perspective. Make sure all images are optimized and compressed and clean up any excess JS or CSS on the site.

“Fat” Content

Now dubbed “fat” and “thin” content, Google distinguishes between types of content on a website and social media. First, the content on your site must be “fat”, which means eBooks, white papers, strong, shareable blogs. You don’t want “thin” content which is poor guest posts and outdated text. This goes for social media as well. Your social networks all go towards your SEO, so choose what networks you want to focus on and make them great.

Another part of content is public relations. Some call this “the new link building”, but you want strong content being written about your company, linking to your site as well. These inbound links can be from press releases or stories about your company, but the stronger the source (aka where the post comes from), the stronger your website optimization will be.

SEO tactics change frequently, but these tactics will get you through the rest of this year. If you haven’t thought about some of these elements, then make sure you do before we see another Google algorithm update.

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The Day After: 11 Things to Do After You Publish a Post

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason…

Content marketing remains one of the most effective strategies to grow a blog—any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers(overall) are planning to increase spending on content marketing. 

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you’re just starting a blog, you might not grow at all. There’s no point creating content for an audience of zero.

Paul Graham said:

A good growth rate … is 5-7% a week. If you can hit 10% a week, you’re doing exceptionally well. If you can only manage 1%, it’s a sign you haven’t yet figured out what you’re doing.

Although he is talking about business revenue, your traffic and subscribers should be growing at a similar rate. That means you should be doubling your traffic once every 4-5 months.

If you’re not meeting those growth numbers (especially early on), you likely need to spend more time promoting your content.

There are many different promotional tactics and strategies out there that you can use to promote your content in order to grow your business. It’s a good idea to try out different ones and find what works.

What I’ve found, however, is that aside from all those strategies, there are 11 things you should be doing – most of the time – the day of or the day after publishing a post.

These simple but effective tactics will guarantee a minimum satisfactory level of blog growth if done on a regular basis.

Let’s dig in…

1. Answer all comments

Getting people to comment on your blog posts is hard.

You might see my Quick Sprout posts getting hundreds of comments and think otherwise, but I’ve only been able to get those after years of hard work.

If your blog gets fairly low traffic, a few comments can be the difference between more people commenting or clicking off the page.

Why do you want comments? Not all blog owners care about getting comments on their posts, but I do.

Comments are great for many reasons:

  • They make your blog look more authoritative (social proof).
  • You get feedback from the people you care about the most (your audience).
  • It gives you a chance to interact with your readers on a more personal level.
  • They can give you more unique content on your page, which can increase search traffic.

And the downside? There really isn’t one.

Even though I typically get at least 100-200 comments per each post I publish, I respond to almost every one as soon as I can. Since most comments come within the first 24 hours of posting, that’s when I block off time to respond to them.

On top of all those benefits I just listed, there’s one more if you have a small blog. If you can get five comments on a post, you instantly double that to 10 if you reply to all of them. As a result, you instantly get more social proof.

If the initial commenter replies back to your comment, you’ll have another one to add to your total.

But besides numbers, the biggest reason to respond is to keep the comments coming.

I am sure you’ve stumbled across those articles with hundreds of comments with no responses from the author. That looks terrible.

It discourages you from commenting on that particular post as well as on any other posts by that author. What’s the point of commenting if the writer might not even see it (or answer your question)?

2. Dominate your topic

I am a huge fan of creating definitive guides.

It’s much better to go narrow and deep on a topic than broad and shallow.

My goal is to create a resource that can and should be mentioned every time that specific topic comes up somewhere on the Internet.

For example, I believe that “22 Gmail Plugins That All Content Marketers Need to Know About” should be mentioned in any article or conversation about Gmail plugins. Not only is this list comprehensive, but it’s current and it’s quality.

The problem is, not all these conversations happen on the day you publish. They are going to take place on an on-going basis.

So, I need a way to monitor these conversations. Once I see that someone is talking about Gmail plugins, I can link to the post, which I honestly think will help them.

Monitoring method #1: Google Alerts

There’s no company that tracks more of the web than Google, and Google Alerts has been a useful tool for marketers for many years.

Here is how to use it.

Set up alerts for the main keywords of your article. Note that if you put the keywords in quotation marks, you will only receive alerts for that exact phrase. This is useful if you’re getting a ton of irrelevant results.

Start by going to the Google Alerts homepage and entering your keyword. Click on “Show options” to set an alert frequency and any other parameters you’re interested in.

It’s best to respond to new mentions as soon as possible, and for that, you would need to choose the “as soon as it happens” frequency. Obviously, this isn’t practical for most people, so choose the shortest frequency that makes sense to you.

After that, click “create alert,” and you’ll get email summaries of any conversions about your topic.

Here’s what the results would look like for a “Gmail plugins” alert (no quotation marks).

Once I get the results, I can go to those articles and leave comments such as:

“This is a great list of Gmail plugins. In particular, I’m a big fan of [plugin #1] and [plugin #2].

I actually just compiled a really thorough guide of Gmail plugins of my own. I think you might find some of the ones not mentioned here useful. Take a look if you get a chance: [URL].”

If you leave the comment early enough, it’ll drive some good traffic, and you’ll have another relevant backlink (although not that strong) to diversify your backlink profile.

Monitoring method #2: hashtag mentions

Blogs and news sites are typically great sources of conversations that you can join. Additionally, social media sites such as Twitter are easy ways to drop your link naturally.

Google will pick up some Twitter mentions and include them in your Google Alert results, but I still prefer a Twitter tracking tool for more reliability and advanced features.

There are many Twitter tracking tools, but most are paid. For a free option, check out Warble. Essentially, Warble will monitor any hashtags or keywords that you enter in an alert and send you a daily email with a link to the results.

Create an account, and then click on “setup a new alert.” Then you can enter a keyword, a specific user (e.g., “@neilpatel”), or a hashtag (e.g., “#gmail”).

I could respond to any of these with an appropriate Tweet and a link to my article. Be careful, however: if you go overboard, you could get your account suspended for spam. While responding to these, make sure to interact normally with your feed and Tweet out like you usually do.

3. Schedule for success

I’m going to share a revolutionary tactic with you. Are you ready?

Share your post on your social media accounts.

Okay, I lied. Not so revolutionary.

While it’s basic, it’s also an important part of a successful social media strategy.

After you’ve published your article, add sharing it on your main social networks to your to-do list. I recommend using a tool such as Buffer to do it automatically, but it’s up to you.

On Twitter, you should share it more than once the first day, but you should also share it a few times throughout the next few weeks.

Scheduling your sharing activity is crucial because it’s easy to forget. However, it’s important to share your new posts in order to drive traffic to your website and gain new followers on each social platform.

4. Email the world

I’ve been continually telling you to build your email list. One of the main reasons why you need to do this is to promote your new posts.

The subscribers on your email list already like you, and you know they already like the topics you write about. They are the ideal people to see your post first.

It’s a very simple template that I use every time, and it works. I include three different links that all go to the post. First, I introduce the post, then I include a short excerpt before signing off.

You’ll also notice that I use the postscript (P.S.) to bring awareness to the Quick Sprout tool (and therefore my services). Alternatively, you could include a call to action (CTA). For example, you could ask your readers to comment on the new post or share it on social media.

Feel free to steal this simple template if you’re stuck.

Once your email list reaches a decent size, this email will drive a decent chunk of traffic and engagement to any new post. How would you like to have 10+ comments before you even start promoting an article?

5. It’s time to call in favors

You might not even realize it, but you likely do favors for at least a few people every time you publish a post.

When you mention and link to someone, it can send them small bits of traffic and also help build their personal brand and increase their search engine rankings. Most site owners know this by now.

The problem is that unless they monitor their content mentions very carefully, they might never realize that you linked to them.

The solution is obvious: tell them about it.

Most unsolicited emails suck, but what about an email from someone saying they liked your work enough to link to it? That’s awesome.

And since you did them a favor, it’s much more likely that they will do you a favor.

After you tell them that you mentioned them, ask them to check out the article and share it with their followers if they think they’d enjoy it—no hard sell needed.

Not everyone will share it, but many will. Obviously, the more recognizable your site is, the more likely others will share it.

Try to keep it fairly short and to the point, no longer than that template.

To make this tactic really effective, start researching topics more thoroughly in order to create data-driven posts. Not only will this make your content better, but it will give you more people to reach out to.

I have one warning for you, though: Don’t just link to people so that they might share your post later; link to them because they have a genuinely useful resource that some of your readers will appreciate.

Finally, if they do share it or leave a comment, follow up with them! Send them another email thanking them, and find a way to continue building the relationship. It could be as simple as telling them they can ask for a share or a comment from you whenever they want, or you can simply link to them again in the future.

6. Join the secret society of blog owners

This tactic is mostly for newer blogs that are struggling to get readers and comments for their new posts.

When you’re staring at a big fat zero comments, or even just a few, all you want is a few more for the reasons we discussed before.

I’ll let you in on a secret: you’re not the only one.

In fact, most blog owners are in the exact same situation as you are. What if you developed relationships with five or so bloggers in your niche? All of a sudden, you all have 10 comments (five from each blogger plus five of your own) on any new post. You could even add more bloggers if you wanted variety.

It’s a very powerful, simple, and underused tactic for newer blogs.

Here is how to implement it.

Step #1: Find them

We’re really good at finding the most popular blogs in our niches, but no one really searches for unpopular blogs.

You can find them in a few ways.

I recommend starting by just Googling “top [your niche] blogs”:

In most niches, you’ll find a few monster lists of 50+ blogs. These lists always contain the most popular 10 or so blogs, but many of the rest will be lesser-known that were just included to make up the numbers and attract a few links.

The good news is that these are exactly the sort of blogs we’re looking for. Avoid any obviously popular blogs, but check out any that you don’t automatically recognize:

In this case, I didn’t recognize “Experience: The Blog,” so I went to check it out.

We’re looking for a blog that:

  • is active, with at least one post a month
  • has an average of fewer than 10 comments per post
  • is run by one author (that you can connect with)
  • features good content

In this case, I think the Experience blog is a pretty good fit. It gets a few comments, but not many, and the most recent post was published a week or so ago. It’s also run by a single person.

This is simply a process of trial and error from this point. Go through as many blogs as you need to until you find as many blogs that satisfy the above criteria as you’d like (at least five).

Another option is to use Alltop. It’s a directory of websites sorted by niche and topic. Although it’s supposed to just contain “top blogs,” it contains pretty much every blog submitted to it.

Start by finding your niche using the navigation menu, or search your main keyword (e.g., “marketing”) in the search bar:

Once you’ve found a relevant section, you simply need to go through the blogs one by one to see if they match the criteria.

Finally, if both of those methods failed to return enough results, you can do a simple Google search for “[your niche] blog.”

The most authoritative ones will, of course, come up first, so skip at least a few pages to find less popular blogs.

Step #2: Post a thoughtful comment 

Now that you have your list of blogs, it’s time to add some value to them. If a blog has a very recent post (within the last day or two), comment on it. If it doesn’t have any recent posts, wait for the next one.

Think about what you’d like to see in a comment on one of your articles. Most likely, it’ll:

  • be long (at least 50 words)
  • be specific (not just “Good post”)
  • recognize the effort that went into the post
  • add value to the article if possible

Honestly, I get hundreds of great comments such as this on every article. You guys put a lot of thought and effort into your comments, and it shows.

When posting on these other sites, just pretend you’re commenting on a Quick Sprout article, and you’ll be fine.

Step #3: Get in touch

At this point, you’ve added some value to your target’s site. In many cases, the blog author will reply, and some will even go to your site and comment on your most recent article.

Either way, you want this to be an on-going relationship. 

In a few days (anywhere from two days to a week), send the blogger an email like this:

Again, not all will want to do this, but you can probably find at least five out of an initial list of 20 or so blogs.

7. Post to aggregator sites

One of the best types of sites to post your content on are the ones that are actively looking for content to discuss. Aggregator sites serve as a community where links can be submitted to be voted on and discussed.

The most widely known aggregator site is Reddit, which contains subreddits that act as individual aggregators. 

These types of sites don’t exist in all niches, but if you can find one or two quality ones in your niche, you can funnel a lot of good quality traffic from them.

Step one is to find aggregators in your niche.

Everyone should start with Reddit. Type some of your main keywords into the subreddit search(one at a time) until you find a relevant subreddit that has at least a few thousand members.

Treat each relevant subreddit as its own aggregator site. It’s possible to submit your posts to more than one subreddit.

Aside from Reddit, here are some other popular aggregator sites:

Most aggregator sites focus on business and technology subjects.

Unfortunately, there’s no easy way to find these types of sites in most niches. This is because most aggregator sites are controlled by editors and site owners, so you can’t actually submit your own content.

The bright side is that there’s a subreddit for just about everything, so you always have at least one you can submit to.

Here’s the key: While you could just register a new account and post a link to your post, there’s a good chance that you’ll get flagged for spam. The more effective strategy is to first join the community and contribute to it here and there for a few weeks before promoting your own content.

You should post your links to your own content 10% of the time maximum. That’s the only way to build up a good reputation and be protected from being banned on these types of sites.

If you’re new to aggregator sites, refer to my Beginner’s Guide to Marketing on Reddit. The principles in it apply to Reddit and all similar sites.

8. Post to forums

Prior to using this strategy, you need to identify niche forums and become an active member.

If you’re new to a forum and post a link to your site, you will be banned. In general, you should have at least 50 posts before even thinking about dropping a link. 

But once you’ve spent the time building up a bit of a reputation, forums can be a great source of high quality traffic. They are composed of people who care enough about your niche to make an account and regularly discuss the topic. 

Not all niches have a forum that is active enough to justify maintaining an active presence, but most do.

Once you publish your post on your blog and do the other steps in this article, head over to any forum that you are active on. 

The days of being able to post a link by itself are long passed. People are on the forum because they want to learn and discuss on the forum. If you just post a link, you’ll get reported for spam and have your account banned. 

Instead, you need to give so much value that forum readers would be impressed enough to take further action to learn from you. 

Create a thorough summary of the post and format it according to the forum’s capabilities. Put effort into this step. 

Then, post the summary in a new thread. Either before or after the post, you can include a sentence along the lines of:

“I originally published this information on my blog, but I thought I’d make a summary just for you guys. If you want to read the full version, click here [insert link].”

There’s no tricking or manipulation going on here. 

One final note is that if people comment on the thread, you need to reply. Not only does this make your submission look even less like spam because you’re actually trying to help forum members, but it also keeps your post bumped to the top of the forum. This will lead to more views and eventual visits to your post.

9. Take advantage of groups

Groups are similar to forums in a lot of ways but typically have more relaxed rules. Because there are no post counts, your reputation in the group is based more on your recent contributions than some join date or post count. This means that you can be active for a week and build a solid reputation.

These are some of the groups you can join:

LinkedIn Groups

Start with LinkedIn groups. First, you’ll need to find the best ones to join.

To do so, search for your niche in the main search bar at the top of the page, but make sure to select “Groups” in the dropdown menu to the left of the search bar:

Get as specific as you can as there are a ton of groups out there.

What you’re looking for are 5 to 10 quality groups to join. While there are some excellent groups, there are also a lot of groups that predominantly consist of people spamming that content.

What you should look for is an active group. Every submission should have at least a few comments or likes on it. That’s how you know that it is moderated and that the members are actively engaged.

The first three posts I saw in that group had exactly zero comments and likes. If you posted your content here, you’d be lucky to get a visitor. 

But there are good groups out there if you dig a bit. I found a group where all of the first 10 posts had at least one comment or like. Some had much more:

That’s the kind of engagement you’re looking for. It’s obvious that there are real people in this group. 

Facebook Groups

The other good source of groups is Facebook. Most quality groups will be private, which means that you won’t necessarily get accepted into them. Just like on LinkedIn, there are many groups that are full of spam and are a waste of your time. 

To find groups, search your keyword using the top search bar, and then filter your results by “Groups”:

Just like with LinkedIn, you’ll have to go through each group to see if it has good levels of engagement. Look for at least a few hundred members. 

The good thing about both LinkedIn and Facebook groups is that they are both designed for sharing content. It is expected that you’ll share your own content. 

At the same time, you are expected to share your content appropriately. Making three straight posts with links to your website is not appropriate. Spend a few days commenting and liking submissions from others, and then occasionally post a link to your own posts. 

Ideally, you should stay active all the time so that you can post your article links the day after you publish.

10. Get easy links with roundups

Link roundups are great ways to attract links, traffic, and commenters to your website. They work so well that many blogs do them once a week or once a month. 

The problem with link roundups is that it takes their creators a lot of time to find great content to showcase.

What you’re going to do is create a win-win scenario for both you and bloggers who regularly create link roundups. 

Step 1: Find link roundups

Luckily, roundups are pretty easy to find with Google.

Search for “intitle:roundup” + [your keyword]:

Most likely, you’ll be able to find several ongoing roundups in the first 4 or 5 pages. 

At that point, you can keep digging into those pages or try a slightly different keyword to bring up different results. 

In most niches, you can find at least 20 regular roundups. In niches such as Internet marketing, you can find many more.

Step 2: Reach out to roundup authors

Once you’ve compiled a big list of roundups, it’s time to reach out to the creators. If you want to increase your chances of success, start by commenting on a few of their posts.

It’s extremely important that you frame the email in terms of the benefit to them, not to you.

If you get a positive response, just send over the link and say thank you again. Once they trust that you can actually create really high quality content, you can email them in the future after publishing a post and get an almost guaranteed link.

11. Start monitoring rankings

Did you forget about SEO?

Assuming you’ve read my post on incorporating long-tail keywords into your content, you should be aiming to get some traffic from the search engines. Granted, it may not happen immediately, but you still need to track your rankings to see if you’re making progress.

If you don’t already have a rank-tracking account, head over to Pro Rank Tracker to create a free account.

After you publish a post, go to “Add URL”, and put in your domain name and the main keyword(s) you targeted in that post.

All you need to do is add it for now. Come back in 2 to 4 weeks to see if your ranking is improving. 

Within a week of my publishing the post about Gmail plugins, the post was ranking on the first page for “Gmail plugins,” which gets about 320 searches per month in the US.

If your post isn’t on the 2nd or 3rd page after a month of being published, you’ve probably chosen a keyword that is too difficult to compete for given your current domain authority.

In this case, you should edit the article to target an easier keyword. It’s better to get a larger portion of a small search volume keyword than zero percent of a high volume keyword.

Conclusion

I’ve given you 11 things to do on the day of or the day after publishing a new post.

Even if you do nothing else but these, your blog will still grow. But I also highly recommend you try advanced promotion tactics if you’d like to speed it up by a lot.

Like I’ve told you many times, the key to your success lies in consistency. You need to make a list of tasks and complete them every single time you publish a new post. That will be the difference between success and failure 6 or 12 months down the line.

Before you go to work, leave me a comment below and let me know what kind of promotion you usually do after you publish a post. As a bonus, let me know what you’re going to do now that you’ve read this post.

7 SEO Best Practices That Now Seem Weird

Search engine optimization (SEO) and conversion rate optimization (CRO) go hand in glove.

SEO can help you find out where you’re losing conversions and optimize to get them back again. But that’s only if you’re doing it right. If you’re still optimizing like it’s 2005, then you’ll have a very different experience, because SEO has changed — a lot.

Step into my time machine (I’ve always wanted to say that) and check out some old SEO best practices that seem weird now.

1. Focusing on the Mighty Keyword

When I got started as a freelance web writer, all anyone could talk about was keywords. At the beginning, SEO was all about taking a single keyword or short keyword phrase with a high search volume and cramming that exact phrase into content as much as you possibly could.

Those in the know spent a lot of time working out the optimal keyword density and passing these directives on to writers. The idea was that the more keywords your content had, the more visible it would be in search results and the more traffic you would get – and it worked, for a while.

But that doesn’t work any more. Over the years Google has got smarter  about delivering quality to web users. So now marketers looking to win traffic have to deliver quality too.

Yes, keywords are still important, but mainly because of what you can learn about user intent. Give users what they want and need and your conversion will improve (and your content will be more readable too.)

Moz’s Rand Fishkin gets it right: he suggests that in assessing keywords today (because they still have some importance), you need to consider:

  • the opportunity
  • how that matches with searcher intent and your key goals
  • what content you need to service those goals
  • the potential reach and the value to your business

2. Obsession with Ranking

I don’t know about you, but I’ve noticed a change in the emails I get from some less-than-ethical SEO marketers.

Back in the old days, it was all about guaranteeing a high page rank by any means necessary. Gaming search engines to get your site rank up and people to the page was part of the process. That’s changed too.

A recent infographic on the Quicksprout blog shows that the old-style obsession with keywords and ranking has been replaced with an interest in user engagement and ROI. In fact, ranking isn’t even listed as something SEOs focus on and keywords have dropped into fourth place behind analytics, content creation and social media marketing.

3. Ignoring Content Quality

Let’s talk content. I still remember when writers were asked to churn out content. Quantity was more important than quality, because the thinking went that if you had plenty of articles with the right keywords, people would come to your site and stick around. And a good web article was between 250 and 500 words – end of story.

A lot of web content in the old days was lightweight and low-value, precisely because of this formulaic approach. That won’t fly now.

Content quality is an important aspect of SEO. That means content that answers users’ questions with the necessary depth and breadth.  Provide value to your audience and you’re much more likely to win conversions.

All of Google’s algorithm updates have focused on reducing the amount of poor content users see while increasing the number of relevant results. But as Neil Patel points out, don’t get sucked into the long-form content trap either. Instead, focus your strategy on regularly delivering what’s appropriate and relevant to your audience, whatever the length.

4. Bulk Link Building

The other part of old-style SEO best practices (which would get you Google-slapped now) was building inbound links from wherever you could. Article marketing, directory sites, article sites, link networks, unacknowledged sponsored content – it didn’t seem to matter. Spammy link-building practices were the order of the day, till Google put the lid on them.

Again, quality rules over quantity. Today, large numbers of inbound links from questionable sources will devalue your site. A single link from an authority site, which you have earned rather than bought, is the way to go. And that’s what you get from creating quality content as mentioned above.

A high quality recommendation can lead to conversions — that’s how SEO works now.

5. Forgetting about Social

Maybe it was just my experience, but when I first started writing web content (in the days before Twitter), people uploaded the content to their website then used some of the shady practices above to get people interested. At the start, it was rare for businesses to use social bookmarking sites, and many of them didn’t appear to have content strategies.

Even when Twitter started and Facebook went public in 2006, no-one knew what to do with them at first. It was more about shooting the breeze with the people who got it. Hard to imagine, isn’t it?

Social media is now a key part of both SEO and CRO because social signals show which content people are interested in and what’s relevant to them.

That’s why making it easy for people to discover and share your content and landing pages is so important. And content marketing can amplify those social signals when you have a strategy for sharing content across multiple sites.

6. Ignoring User Experience

Old-style SEO didn’t take much account of user experience. In fairness, at the time, many users were less discerning about what they expected from a website. But improvements in technology and increased familiarity have changed that, so users won’t put up with websites that don’t work for them. That’s even more true for mobile device users.

Get user experience right and you will avoid pogo sticking; get it wrong and users will click away and never come back to find out about your brilliant offer.

In other words, good user experience equals good conversions. And poor user experience equals no conversions at all.

7. Forgetting about Authority and Reputation

There have always been high profile businesses with a good reputation, but in old-style SEO that didn’t always translate to a similar online presence. Frankly, mistakes were made (some companies are still making them). But it’s not too late to change.

In SEO today, it’s all about authority and reputation. For websites, page rank has been replaced by domain authority and page authority, based on a wide range of ranking factors, as the Rand Fishkin presentation linked above shows.

He adds that the authority and reputation of your brand are also important, and there’s a lot more work to do to make this obvious. He says that in order to be successful at SEO you need to be clear about who your target customer is, who influences them and what channels you need to use to reach them.

You need to understand where customer issues align with your business goals. And you need to work out how you’re going to spread the word and make people see your business as the go-to destination rather than one of your competitors.

Sounds simple, doesn’t it?

Are you still relying on old SEO best practices? How have you changed your approach to SEO for conversions?

11 concepts to boost writing speed without hurting content quality

Every business is looking for success, want more money to its bank account. But have to ever looked into the foundations of every successful empire or business? Success doesn’t come in a day or two, one has to bury itself deep in the ground to get good returns. With new inventions one can work smartly by planning, organizing and executing. By making your business online your marketing efforts will minimize. For conventional marketing you have to pass message to one on one customer, where as digital marketing helps in floating information on internet. Digital marketing helps in making information viral so that anyone in the world can access it. Success of digital marketing depends on publishing information in the form of textual content & visual contents.

Imagine if your website is loaded with large number of quality contents. It is easy to say and publish large number of contents. Publishing quality content is important but at the same time what about the amount of time that is invested in writing.

Below are few steps that will help in writing quality content in limited time:

1. Increase your typing speed:

Along with fast thinking process one has to be smart in typing too. Start practicing to type as speedily you can. It would be quite difficult to type at the same speed of thinking. Its time to stop pecking letters with a single finger. On an average one has to type 60 wpm which makes 3600 words in an hour. If you are lacking in typing then you must increase the typing speed.

  • Step 1: Proper finger placement on keyboard:

One must know the basics of typing. Arrange your fingers on perfect keys which helps in typing you properly and with good speed. You should be aware of the principle of ASDFG & ;LKJH. Same way practice for upper and lower lines of keyboard too. Make sure to use your thumb for space bar.

  • Step 2: Develop habit of looking on screen and typing:

Cultivate the habit of typing without looking at the keyboard. Look straight and type, this will build confidence and increase the typing speed. It would be difficult but as time passes will enjoy typing. Sit straight while typing. It has medical reasons too also it helps in typing fast.

  • Step 3: Practice, practice, practice:

Its common saying, practice makes man perfect. Use different typing tools that helps increasing typing speed and accuracy too. For beginners typing tutor tool is the best one I suggest.

Apart from these you can also try some tricks that is best from your point of view. You can also look for speech to text software. There are many software’s which gives this facility which can help you a lot.

2. Make list of idea to be incorporated:

Generally before starting anything we make a list of ideas. So is with content writing too have a list of points that you want to incorporate in your cluster of words. Don’t just haphazardly write anything without proper planning. Drafting points before writing content will make it easy for you, users and search engines to understand easily what the content is about.

The habit of listing ideas will help you analyse which points are good and which are not.

Once you start drafting content give some points that pointing to your upcoming post. This will help in maintaining interest in your blog piece.

3. Get rid of distractions:

While writing content you have to take care of disturbance. Avoid any kind of distractions, if you are on computer your mind would be distracted to check emails, social media website or check bookmarks or rather check search engine rankings. These obstacles are largely going to hurt your concentration and affects your writing speed. In some cases you won’t even execute it but may happen these thoughts might run in back-end of your mind.

Apart from these there are many more hindrances which affects the productivity. For example if you are at workplace some of your colleague might need your help, if you are travelling it would affect your productivity, if you are at home some family members not disturb you.

You will not get rid of 100% distractions but up-to certain extent you can do it.

Select silent place: Noise creates distractions and affects the productivity. Select best place in office where you can find pin drop silence. Ask your colleagues to not to disturb you, even a little noise will stop the thinking process will results into slow typing speed.

Slow down or stop sounds: Music or sound is good source for recreation, but affects your productivity too. It is advisable to have mild or classical music at work place, this makes your mind energetic and increases productivity. Hence once can move for low volume classical music which will increase productivity.

Seal distracting websites: If one doesn’t has enough control then he can block some websites that distracts your work. You can do this manually or can use some free tools that helps to block. You will get ad-dons as well as extensions for chrome like Strict Workflow that will block websites for prescribed time duration.

If Google, you will find some more options also as how to restrict websites or block bookmarks too.

One has another options also to have offline writing. Disconnect internet connection and you will not get disturbed from online sources.

Complete other important tasks: Have habit of giving priority to your takes. Finish all your important task before you commence writing.

4. Outlines of the post:

Before writing any blog piece, outline it. Don’t just give away your ideas in cluster of words in simple paragraphs. Outlining gives clear idea as how, what and when to include in the contents. Prepare in advance if you need any research or resources for writing the post. Write the content using key points give heading whenever it is needed. The most common thing you will notice is every content piece will be having introduction paragraph then after body and conclusion paragraph.

5. Exploring:

Before commencing any task one has to be expert or well aware about the things. It would be easy if you have thorough knowledge of what you are writing.

It would be difficult if you are given of the topic or some different industry content writing. This doesn’t mean that you have to don’t you depend on others. Explore, learn and write this habit will help to be part of other industry too.

6. Write and then Edit:

Write, edit and proof reading are key things before you make any content piece live.

The first phase of writing is not the final product, there might be many things that are managed in uneven order. You have incorporated many things some of them might be needed and some may not.

Have habit of editing the blog once you have added all your thought. Edit it one by one this is good thing and most of the content writers are practicing the same. This increases the speed as well as you will not miss any point.

7. Make a break:

Have habit of taking break while writing. You are not software’s or robots that can work without break. Being human one need break for recreation, this will re-energize your mind. Take some break while writing contents. It will give new ideas too, this will increase productivity also.

8. Meet deadlines:

Make proper deadlines to complete the task. This will help in increasing typing speed so that you can move towards another task. If you don’t have habit of making deadlines then for a simple task you will unnecessarily stretch time. The situation might worsen and at the end you will mess up things. This will ultimately affect the quality of the work.

Many a times you might have came across potential people that are capable of doing task in speculated time. But due to lack of deadlines, the work is not given more importance and it is delayed.

9. Utilize your best time for writing:

Take advantage of your best time, start writing when your mind is free from all kind of unnecessary thoughts. Morning is best time if you want to give out best performance. Select time that is free from noise. Early mornings and late nights are good option you can easily concentrate on your writing, Moreover your speed will also get increased.

10. Simple words expresses more:

Make it simple and sweet. Many times you have came across some difficult words and you have left reading the post. Do you wish your user’s to do the same? No, right. So try to use simple words. Moreover you are wasting time for thinking new words.

Using complex words will confuse user, none of us has time to think more.

11. Success mantra of great writers:

Above listed are the key points to write fast. This is something that needs time, try to write 60 words per minute. Slowly you will come closer to your targets. Follow the above steps I have seen change in the speed. You will definitely achieve success. Imagine if in 1 year you can write more words in a minute, you can boost the number of content published on your blog page.

This will ultimately increase traffic to your website, leads to more conversion ratio, helps in creating brand name.

Conclusion:

Follow at least one principle from above you will see drastic change. Practice, practice and practice you are going to achieve the results. Make sure about the consistency you will achieve desired results.

How To Create A Website With Maximum SEO Potential

While it’s usually accessible to finer optimize an absolute website, it’s about a lot of able to body the all-important SEO apparatus into the website architectonics and architectonics appropriate from the get-go. Whether you’re hiring a designer, application a pre-built arrangement or architectonics your website from scratch, it’s important to accept the basics of how to body an SEO-friendly website.

Following are 8 of the a lot of important factors you should absorb if you wish a website that’s both accessible for your visitors and optimized for seek engine afterimage and traffic.

  1. Proper URL Structure

When free what blazon of URL anatomy you’re traveling to use, it’s important to accomplish abiding your URLs acutely announce the affair of your content. This agency they should be changeless and descriptive, and should accommodate accordant keywords so both the seek engines and visitors apperceive absolutely what your page is about.

When application multi-word URLs, the industry accepted is to use dashes rather than underscores (and this is, in fact, what Google recommends). Abstain application ID numbers or added bizarre and extraneous agreement or characters in your URLs; both Google and your website visitors will acknowledge short, simple URLs that acutely back the accountable amount of your content.

– An archetype of a acceptable URL could be: http://www.example.com/best-tools-for-web-designers

– An archetype of a poor URL would be: http://www.example.com/?sns/8900/cat5532

  1. Simple and Anecdotic Navigation

Ideally, you wish your aeronautics anatomy to be simple, able and simple for Google and your visitors to follow. Typically, sites will abode their capital aeronautics card above the top of the page, or angular down the larboard ancillary of the page; while some website owners are tempted to put their card elsewhere, abounding eye-tracking and account studies accept apparent that these positions plan best.

Dropdown and flyout airheaded are okay, but should be acclimated with affliction as they can potentially be added difficult for both animal and apprentice visitors to navigate. Argument links are ideal, as is befitting the amount of card items acquiescent (6-7 is good) so as not to beat visitors with accidental options (although some analysis has apparent mega-menu drop-downs do able-bodied if structured properly).

  1. Acknowledging Design

To ensure your visitors can appropriately admission your website behindhand of which accessory they’re on – smartphone, computer or book – accepting a acknowledging website architectonics should be a priority. A committed mobile-only website can plan as well, but a acknowledging architectonics helps you abstain adhesive issues like alike agreeable and accepting to body and advance two abstracted sites.

And although it’s above the ambit of this post, contempo changes to Google’s algorithm accept aswell afflicted how we charge to access SEO in agreement of our agreeable strategies. For added on this, see my column Google Hummingbird: A Adaptable Agreeable Marketing Strategy Just Became Essential.

  1. Integration of Social Media

We now accept affirmation that Google isn’t currently application amusing signals from Facebook and Twitter as allotment of their baronial algorithm. However, the aberrant allowances of amusing media for your website accept been accurate time and time again: amusing media administration propels your agreeable about the web, accepting it in foreground of added people, accepting added mentions and added links, and thereby accretion your seek engine rankings as able-bodied as your cast awareness, credibility, authority, and reach.

Some best practices for accumulation amusing into your website cover authoritative abiding you accept easy-to-find amusing media allotment icons on all blog posts and artefact pages, announcement agreeable on your website via amusing media channels, and enabling amusing sign-in if you accept an e-commerce site.

  1. Perfectly Optimized Images

When you’re designing your site, ensure that your images are the basal admeasurement bare to still accommodate a acceptable user acquaintance (somewhere amid 20-100kb). A acceptable accepted convenance is to resize your images to the admeasurement you wish them displayed, rather than shrinking them in the antecedent code, as this can decidedly access page amount times. This is important because slower page amount acceleration has been affiliated to worse user acquaintance and even amoebic seek rankings.

Your alt angel argument is aswell still important, so bethink to appropriately absorb your keywords into your logo image, attack angel and all buttons and added cartoon you cover in your website design.

  1. Initiate Keyword Analysis From the Beginning

Performing keyword analysis at the alpha of your web architectonics activity not alone agency added SEO benefits, but an all-embracing bigger user experience. Even accomplishing some basal keyword analysis application the Google Keyword Planner can accomplish a big difference; by researching words and phrases accompanying to the capital affair or affair of your site, you can not alone acquisition out which agreement your ambition bazaar is in fact application to acquisition your articles or services, but you can assignment down to acquisition accepted and accordant sub-categories as well.

Understanding which capacity and sub-topics your visitors will be searching for will be a above account if chief how to anatomy and name your aeronautics confined and class and artefact pages. For advice with keyword research, see this accumulating of keyword analysis resources.

  1. Optimize Page Amount Times

An able amount time for your website is added important than ever. According to this infographic from Kissmetrics, the website abandonment beginning is now 5 abnormal for adaptable and 3 abnormal for desktop. This may beggarly (among added things) appropriately allocation your images, minifying your CSS and Javascript, leveraging browser caching, and enabling compression. To see how bound your website is loading, try application a apparatus like WebPageTest, or Google’s own apparatus PageSpeed Insights.

  1. Proper Use of Sitemaps

Be abiding to cover both an HTML sitemap for your website visitors, and an XML sitemap for the seek engines. This will ensure your visitors can locate absolutely what they’re searching for, as able-bodied as ensuring complete and able indexation by Google. If you’re application WordPress, there are plugins that can advice with both: the HTML Page Sitemap plugin and the Google XML Sitemaps plugin.

Once you’ve congenital your site, it’s important that you abide to chase SEO best practices in agreement of content, link-building and amusing media. This will beggarly amalgam Google Authorship, afterward on-page SEO strategies and architectonics high-quality links to your site. For added on this, see my article, The Definitive Guide to SEO in 2014, and my eBook, “The Definitive Guide to Marketing Your Business Online.”

There are abounding added SEO elements that can be chip into a new website architectonics and architectonics – which ones would you add to this list?