In the past few years many websites have noticed down fall in website performances. Google has released many updates like Panda, Penguin and others. All are important but most prioritized is Panda which emphasis more on website contents.
With the release of Panda update the world of internet has changed, Blogging and SEO has taken new curve quality is mattered a lot rather than quantity. Same as of earlier days SE robots index many pages, but today indexing tonnes of pages wont give your good results. Quality articles will help in achieving good results. Every search engines is willing to serve with the best, whether it is its own visitor or other websites visitors.
Search engines wish every user should be served with the best. If your website or blog post is containing any low quality content piece, you might get ranked lower in SERP. Many people have browsed search engines, forums and blogs to check fundamentals of low quality content. But there is no thumb rule or to identify thin content. Google as well as other Search Engines have started removing low or thin valued content that doesn’t serve perfect information to users.
Below are the points that are included in the list of low quality content.
- Duplicate Content
- Relevancy of Information
- Grammar or Spelling Mistakes
- Stuffing of Keywords or Promotions, Advertisements etc.
Apart from this one has to keep in mind about following things:
- Perfect Keyword Researching.
- Fixing Broken Links.
- Number of Outbound Links.
- Reporting Google about Copied Content.
Implementing the above facts will lead to better results, also you will come to know how SEO works, more over your website will recovered from panda updates too.
By implementing above facts website will be recovered from panda updates. This will result into better ranking, higher traffic, increase in number of conversion.
How to alter low quality contents:
In order to have good value for your website, reduce the number of pages with thin content. De-index thin content pages like categories or tag pages. Follow basic principles and commands to find less important pages.
Find all indexed pages of the website. Using command site:domain.com, you can see all the indexed pages that google has in its index. Remove all unnecessary pages that don’t add value to users as well as search. Ask your developers to add robots plugin and restrict robots from indexing the pages. Take the help of google webmaster tools & remove extra indexed pages. This way you can remove useless pages from getting indexed in search engines.
Follow the url parameters described by google. Implement URL parameters defined by Google. It will give more weight-age and add value to your website.
Thin content with no traffic:
Use tracking tools to monitor traffic. Measure the traffic of website using available tools. I mostly prefer Google Analytic, most trusted and is free. Monitor the traffic and as which content is getting what number of traffic. Work on the pages that are receiving less visits then 10. You really have to work more efficiently as these pages reduces interest of users.
Content duplication issue is the most leading reason for website getting penalized. Duplicate content website is marked as penalized website. Before starting any SEO for any website one has to define its structure.
Blog piece with limited words:
With the recent updates extend your blog piece with more than 400-500 words. Develop a meaning full content that covers extract of the topic. Include proper keywords with outbound links in 200 words. I personally suggest your blog piece should be with 800 words.
Take help of google analytic’s check with content piece are making less visits. Check the visitors flow and bounce rate, optimize it for making it good number of traffic.
Broken links in content:
Imagine if you are browsing a website and links are not working. What you will do? Obviously one will move to other website. Same is thing will happen to your website’s visitors. Broken links are one of the most important factor for
What will do if you are browsing a website and some links are not working? Same thing is experienced by users landing to your website. No user is interested in waiting to load your website, remove the 404 errors from your website. This will add value to your blog or website. Before launch of a website analyse your website using broken links tool.
Google and other search engines have became more smarter. Search Engines never compromise with duplicate content. You will get many tools available in market for duplicate contents. Digg all the duplicated contents report it to Search Engines.
After finding thin contents you have to alter and improve it. Check if it is perfect, will it add value to your blog, Best way is to think as if you are the user and will it satisfy your query.
Removing duplicate content is swiftest way to reduce drop in traffic. If you wish to alter the content then no index the blog post for time being. Permanent removing content can be done by no indexing the post. Other way is to hide the post by using robots.txt.
For getting more traffic update your already written blog post. If needed add more words and detail the blog topic. Adding pictures, videos & info-graphics will add more value to your blog content.
Updating content does not mean overwhelming the information with keywords. Along with text add images, slides & videos to make it more informative. Along with quality content, never ignore on-page optimization this will add more weight-age.
Follow below points to get perfect results:
- Create unique meta title & descriptions.
- Add Google Webmaster code for getting suggestions and warnings.
- Follow header tags hierarchy. Overwhelming of header tags will hurt your performance.
- Don’t miss to add H1 tags.
- Solve the SEO issues using authoritative tools for perfect SEO audit.
- Generate sitemaps, send request to Google to revisit the website.
- Make users like easy. Add social sharing buttons to make the post viral.
- Create quality back-links. Content based back-links is one of the best way to get recognition.
Follow the same principle as and when you notice drop in traffic. This will re-divert the traffic.