While it’s usually accessible to finer optimize an absolute website, it’s about a lot of able to body the all-important SEO apparatus into the website architectonics and architectonics appropriate from the get-go. Whether you’re hiring a designer, application a pre-built arrangement or architectonics your website from scratch, it’s important to accept the basics of how to body an SEO-friendly website.
Following are 8 of the a lot of important factors you should absorb if you wish a website that’s both accessible for your visitors and optimized for seek engine afterimage and traffic.
- Proper URL Structure
When free what blazon of URL anatomy you’re traveling to use, it’s important to accomplish abiding your URLs acutely announce the affair of your content. This agency they should be changeless and descriptive, and should accommodate accordant keywords so both the seek engines and visitors apperceive absolutely what your page is about.
When application multi-word URLs, the industry accepted is to use dashes rather than underscores (and this is, in fact, what Google recommends). Abstain application ID numbers or added bizarre and extraneous agreement or characters in your URLs; both Google and your website visitors will acknowledge short, simple URLs that acutely back the accountable amount of your content.
– An archetype of a acceptable URL could be: http://www.example.com/best-tools-for-web-designers
– An archetype of a poor URL would be: http://www.example.com/?sns/8900/cat5532
- Simple and Anecdotic Navigation
Ideally, you wish your aeronautics anatomy to be simple, able and simple for Google and your visitors to follow. Typically, sites will abode their capital aeronautics card above the top of the page, or angular down the larboard ancillary of the page; while some website owners are tempted to put their card elsewhere, abounding eye-tracking and account studies accept apparent that these positions plan best.
Dropdown and flyout airheaded are okay, but should be acclimated with affliction as they can potentially be added difficult for both animal and apprentice visitors to navigate. Argument links are ideal, as is befitting the amount of card items acquiescent (6-7 is good) so as not to beat visitors with accidental options (although some analysis has apparent mega-menu drop-downs do able-bodied if structured properly).
- Acknowledging Design
To ensure your visitors can appropriately admission your website behindhand of which accessory they’re on – smartphone, computer or book – accepting a acknowledging website architectonics should be a priority. A committed mobile-only website can plan as well, but a acknowledging architectonics helps you abstain adhesive issues like alike agreeable and accepting to body and advance two abstracted sites.
And although it’s above the ambit of this post, contempo changes to Google’s algorithm accept aswell afflicted how we charge to access SEO in agreement of our agreeable strategies. For added on this, see my column Google Hummingbird: A Adaptable Agreeable Marketing Strategy Just Became Essential.
- Integration of Social Media
We now accept affirmation that Google isn’t currently application amusing signals from Facebook and Twitter as allotment of their baronial algorithm. However, the aberrant allowances of amusing media for your website accept been accurate time and time again: amusing media administration propels your agreeable about the web, accepting it in foreground of added people, accepting added mentions and added links, and thereby accretion your seek engine rankings as able-bodied as your cast awareness, credibility, authority, and reach.
Some best practices for accumulation amusing into your website cover authoritative abiding you accept easy-to-find amusing media allotment icons on all blog posts and artefact pages, announcement agreeable on your website via amusing media channels, and enabling amusing sign-in if you accept an e-commerce site.
- Perfectly Optimized Images
When you’re designing your site, ensure that your images are the basal admeasurement bare to still accommodate a acceptable user acquaintance (somewhere amid 20-100kb). A acceptable accepted convenance is to resize your images to the admeasurement you wish them displayed, rather than shrinking them in the antecedent code, as this can decidedly access page amount times. This is important because slower page amount acceleration has been affiliated to worse user acquaintance and even amoebic seek rankings.
Your alt angel argument is aswell still important, so bethink to appropriately absorb your keywords into your logo image, attack angel and all buttons and added cartoon you cover in your website design.
- Initiate Keyword Analysis From the Beginning
Performing keyword analysis at the alpha of your web architectonics activity not alone agency added SEO benefits, but an all-embracing bigger user experience. Even accomplishing some basal keyword analysis application the Google Keyword Planner can accomplish a big difference; by researching words and phrases accompanying to the capital affair or affair of your site, you can not alone acquisition out which agreement your ambition bazaar is in fact application to acquisition your articles or services, but you can assignment down to acquisition accepted and accordant sub-categories as well.
Understanding which capacity and sub-topics your visitors will be searching for will be a above account if chief how to anatomy and name your aeronautics confined and class and artefact pages. For advice with keyword research, see this accumulating of keyword analysis resources.
- Optimize Page Amount Times
- Proper Use of Sitemaps
Be abiding to cover both an HTML sitemap for your website visitors, and an XML sitemap for the seek engines. This will ensure your visitors can locate absolutely what they’re searching for, as able-bodied as ensuring complete and able indexation by Google. If you’re application WordPress, there are plugins that can advice with both: the HTML Page Sitemap plugin and the Google XML Sitemaps plugin.
Once you’ve congenital your site, it’s important that you abide to chase SEO best practices in agreement of content, link-building and amusing media. This will beggarly amalgam Google Authorship, afterward on-page SEO strategies and architectonics high-quality links to your site. For added on this, see my article, The Definitive Guide to SEO in 2014, and my eBook, “The Definitive Guide to Marketing Your Business Online.”
There are abounding added SEO elements that can be chip into a new website architectonics and architectonics – which ones would you add to this list?