Redspark – Secrets to Enhance User Experience

For instance think you are customer. How will you select best product? What qualities you will consider before buying? These questions are quite tricky. But generally people get attracted by appearance of the product. Quality and features are something that we can feel, but the appearance is something that attracts customers. Hire expert web or graphic designers, these techies know users mind, which colors are good for niche industries. Potential customers get influenced with the appearance and roll out all the pages of your website.

To know more one has to think from users perspective. Never design a website from functionalities perspective, think as you are user and what you like in the website. The appearance of website should be good user friendly that makes user happy. If your web disappoints user then user will never revisit it. Or the chances are very less.

Updates are key in the industry, reach out your visitors with small animations. Animation or visuals will attract more to people will be more appealing. Good looking animation will:

  • Communicate and provide feedback.
  • Enhance the sense of direct manipulation.
  • Help people visualize the results of their actions.

As we discussed, think from users perspective. How do users feel while landing your web page using different screen. Do your products have impact on users mind. Animations, micro details with good verbiage will enhance users interest. Squeeze pages will spark an idea to fill it. Squeeze pages best for those who have less time and will solve the purpose by filling up the form. Having less fields on form will enhance users to fill it just once.

  1. Website Progress Status:
    Don’t lower your impression in front of user. Make your website best from users point of view. The system should respond immediately at right time. Some time it happens system might take time to complete the query.

    The front end should keep user updated about what is going on by graphics, or some background music or sound, or showing percentage of process. Even process failed should also be delivered in best way that will not embarrass user.

  2. Special Attention on Change’s:
    In order to make web more professional, and look decent many time people replace buttons. Hightlight or show notification so that user can see it. Micro interactions will hold the attention of usersn and won’t let them move to somewhere else.
  3. Clear Navigation:
    Think for users having smart phones and watches, more people are moving to small screens. Make clear navigation’s facilitate users, with everything that is available on a web page.
  4. Non-Standard Layouts:
    Continuing with the previous examples, micro-interactions should help users understand how to interact with uncommon layouts without unnecessary confusion. Photos flipping forward, scrolling graphs, and rotating characters are all great options:
  5. Call To Action:
    Apart from helping a user effectively interact with an application, micro-interactions have the power to encourage users to actually interact: keep on browsing, like, or share content, just because it’s attractive and they don’t want to leave:
  6. Visualize Input:
    Data input is one of the most important elements of any application. The quality results users get depends on the data input. As a rule, it is pretty boring, but micro-interactions turn this process into something special:
  7. Make Tutorials Come Alive:
    And of course, animations can help educate users after the launch of an application by highlighting basic features and controls needed for further usage without a hitch.

    Conclusions:
    So, if you value your user experience, polish your interface from A to Z, spicing it up with micro-interactions and animations. It will breathe life into your project. Attention to each and every detail is key to your success making human-computer interaction easy to use.

The Day After: 11 Things to Do After You Publish a Post

Clicking the “Publish” button is one of the highlights of my day.

Working hard on a post and then putting it out there to help others is extremely rewarding. It’s one of the main reasons why I continue to write so much.

But it’s not the only reason…

Content marketing remains one of the most effective strategies to grow a blog—any blog.

Eighty-six percent of marketers in North America use content marketing, and 71% of marketers(overall) are planning to increase spending on content marketing. 

Creating great content is an extremely important part of any successful content marketing strategy. But it’s just one part.

If all you do is hit “Publish” and then move on to the next article, your blog won’t grow as quickly as it should.

And if you’re just starting a blog, you might not grow at all. There’s no point creating content for an audience of zero.

Paul Graham said:

A good growth rate … is 5-7% a week. If you can hit 10% a week, you’re doing exceptionally well. If you can only manage 1%, it’s a sign you haven’t yet figured out what you’re doing.

Although he is talking about business revenue, your traffic and subscribers should be growing at a similar rate. That means you should be doubling your traffic once every 4-5 months.

If you’re not meeting those growth numbers (especially early on), you likely need to spend more time promoting your content.

There are many different promotional tactics and strategies out there that you can use to promote your content in order to grow your business. It’s a good idea to try out different ones and find what works.

What I’ve found, however, is that aside from all those strategies, there are 11 things you should be doing – most of the time – the day of or the day after publishing a post.

These simple but effective tactics will guarantee a minimum satisfactory level of blog growth if done on a regular basis.

Let’s dig in…

1. Answer all comments

Getting people to comment on your blog posts is hard.

You might see my Quick Sprout posts getting hundreds of comments and think otherwise, but I’ve only been able to get those after years of hard work.

If your blog gets fairly low traffic, a few comments can be the difference between more people commenting or clicking off the page.

Why do you want comments? Not all blog owners care about getting comments on their posts, but I do.

Comments are great for many reasons:

  • They make your blog look more authoritative (social proof).
  • You get feedback from the people you care about the most (your audience).
  • It gives you a chance to interact with your readers on a more personal level.
  • They can give you more unique content on your page, which can increase search traffic.

And the downside? There really isn’t one.

Even though I typically get at least 100-200 comments per each post I publish, I respond to almost every one as soon as I can. Since most comments come within the first 24 hours of posting, that’s when I block off time to respond to them.

On top of all those benefits I just listed, there’s one more if you have a small blog. If you can get five comments on a post, you instantly double that to 10 if you reply to all of them. As a result, you instantly get more social proof.

If the initial commenter replies back to your comment, you’ll have another one to add to your total.

But besides numbers, the biggest reason to respond is to keep the comments coming.

I am sure you’ve stumbled across those articles with hundreds of comments with no responses from the author. That looks terrible.

It discourages you from commenting on that particular post as well as on any other posts by that author. What’s the point of commenting if the writer might not even see it (or answer your question)?

2. Dominate your topic

I am a huge fan of creating definitive guides.

It’s much better to go narrow and deep on a topic than broad and shallow.

My goal is to create a resource that can and should be mentioned every time that specific topic comes up somewhere on the Internet.

For example, I believe that “22 Gmail Plugins That All Content Marketers Need to Know About” should be mentioned in any article or conversation about Gmail plugins. Not only is this list comprehensive, but it’s current and it’s quality.

The problem is, not all these conversations happen on the day you publish. They are going to take place on an on-going basis.

So, I need a way to monitor these conversations. Once I see that someone is talking about Gmail plugins, I can link to the post, which I honestly think will help them.

Monitoring method #1: Google Alerts

There’s no company that tracks more of the web than Google, and Google Alerts has been a useful tool for marketers for many years.

Here is how to use it.

Set up alerts for the main keywords of your article. Note that if you put the keywords in quotation marks, you will only receive alerts for that exact phrase. This is useful if you’re getting a ton of irrelevant results.

Start by going to the Google Alerts homepage and entering your keyword. Click on “Show options” to set an alert frequency and any other parameters you’re interested in.

It’s best to respond to new mentions as soon as possible, and for that, you would need to choose the “as soon as it happens” frequency. Obviously, this isn’t practical for most people, so choose the shortest frequency that makes sense to you.

After that, click “create alert,” and you’ll get email summaries of any conversions about your topic.

Here’s what the results would look like for a “Gmail plugins” alert (no quotation marks).

Once I get the results, I can go to those articles and leave comments such as:

“This is a great list of Gmail plugins. In particular, I’m a big fan of [plugin #1] and [plugin #2].

I actually just compiled a really thorough guide of Gmail plugins of my own. I think you might find some of the ones not mentioned here useful. Take a look if you get a chance: [URL].”

If you leave the comment early enough, it’ll drive some good traffic, and you’ll have another relevant backlink (although not that strong) to diversify your backlink profile.

Monitoring method #2: hashtag mentions

Blogs and news sites are typically great sources of conversations that you can join. Additionally, social media sites such as Twitter are easy ways to drop your link naturally.

Google will pick up some Twitter mentions and include them in your Google Alert results, but I still prefer a Twitter tracking tool for more reliability and advanced features.

There are many Twitter tracking tools, but most are paid. For a free option, check out Warble. Essentially, Warble will monitor any hashtags or keywords that you enter in an alert and send you a daily email with a link to the results.

Create an account, and then click on “setup a new alert.” Then you can enter a keyword, a specific user (e.g., “@neilpatel”), or a hashtag (e.g., “#gmail”).

I could respond to any of these with an appropriate Tweet and a link to my article. Be careful, however: if you go overboard, you could get your account suspended for spam. While responding to these, make sure to interact normally with your feed and Tweet out like you usually do.

3. Schedule for success

I’m going to share a revolutionary tactic with you. Are you ready?

Share your post on your social media accounts.

Okay, I lied. Not so revolutionary.

While it’s basic, it’s also an important part of a successful social media strategy.

After you’ve published your article, add sharing it on your main social networks to your to-do list. I recommend using a tool such as Buffer to do it automatically, but it’s up to you.

On Twitter, you should share it more than once the first day, but you should also share it a few times throughout the next few weeks.

Scheduling your sharing activity is crucial because it’s easy to forget. However, it’s important to share your new posts in order to drive traffic to your website and gain new followers on each social platform.

4. Email the world

I’ve been continually telling you to build your email list. One of the main reasons why you need to do this is to promote your new posts.

The subscribers on your email list already like you, and you know they already like the topics you write about. They are the ideal people to see your post first.

It’s a very simple template that I use every time, and it works. I include three different links that all go to the post. First, I introduce the post, then I include a short excerpt before signing off.

You’ll also notice that I use the postscript (P.S.) to bring awareness to the Quick Sprout tool (and therefore my services). Alternatively, you could include a call to action (CTA). For example, you could ask your readers to comment on the new post or share it on social media.

Feel free to steal this simple template if you’re stuck.

Once your email list reaches a decent size, this email will drive a decent chunk of traffic and engagement to any new post. How would you like to have 10+ comments before you even start promoting an article?

5. It’s time to call in favors

You might not even realize it, but you likely do favors for at least a few people every time you publish a post.

When you mention and link to someone, it can send them small bits of traffic and also help build their personal brand and increase their search engine rankings. Most site owners know this by now.

The problem is that unless they monitor their content mentions very carefully, they might never realize that you linked to them.

The solution is obvious: tell them about it.

Most unsolicited emails suck, but what about an email from someone saying they liked your work enough to link to it? That’s awesome.

And since you did them a favor, it’s much more likely that they will do you a favor.

After you tell them that you mentioned them, ask them to check out the article and share it with their followers if they think they’d enjoy it—no hard sell needed.

Not everyone will share it, but many will. Obviously, the more recognizable your site is, the more likely others will share it.

Try to keep it fairly short and to the point, no longer than that template.

To make this tactic really effective, start researching topics more thoroughly in order to create data-driven posts. Not only will this make your content better, but it will give you more people to reach out to.

I have one warning for you, though: Don’t just link to people so that they might share your post later; link to them because they have a genuinely useful resource that some of your readers will appreciate.

Finally, if they do share it or leave a comment, follow up with them! Send them another email thanking them, and find a way to continue building the relationship. It could be as simple as telling them they can ask for a share or a comment from you whenever they want, or you can simply link to them again in the future.

6. Join the secret society of blog owners

This tactic is mostly for newer blogs that are struggling to get readers and comments for their new posts.

When you’re staring at a big fat zero comments, or even just a few, all you want is a few more for the reasons we discussed before.

I’ll let you in on a secret: you’re not the only one.

In fact, most blog owners are in the exact same situation as you are. What if you developed relationships with five or so bloggers in your niche? All of a sudden, you all have 10 comments (five from each blogger plus five of your own) on any new post. You could even add more bloggers if you wanted variety.

It’s a very powerful, simple, and underused tactic for newer blogs.

Here is how to implement it.

Step #1: Find them

We’re really good at finding the most popular blogs in our niches, but no one really searches for unpopular blogs.

You can find them in a few ways.

I recommend starting by just Googling “top [your niche] blogs”:

In most niches, you’ll find a few monster lists of 50+ blogs. These lists always contain the most popular 10 or so blogs, but many of the rest will be lesser-known that were just included to make up the numbers and attract a few links.

The good news is that these are exactly the sort of blogs we’re looking for. Avoid any obviously popular blogs, but check out any that you don’t automatically recognize:

In this case, I didn’t recognize “Experience: The Blog,” so I went to check it out.

We’re looking for a blog that:

  • is active, with at least one post a month
  • has an average of fewer than 10 comments per post
  • is run by one author (that you can connect with)
  • features good content

In this case, I think the Experience blog is a pretty good fit. It gets a few comments, but not many, and the most recent post was published a week or so ago. It’s also run by a single person.

This is simply a process of trial and error from this point. Go through as many blogs as you need to until you find as many blogs that satisfy the above criteria as you’d like (at least five).

Another option is to use Alltop. It’s a directory of websites sorted by niche and topic. Although it’s supposed to just contain “top blogs,” it contains pretty much every blog submitted to it.

Start by finding your niche using the navigation menu, or search your main keyword (e.g., “marketing”) in the search bar:

Once you’ve found a relevant section, you simply need to go through the blogs one by one to see if they match the criteria.

Finally, if both of those methods failed to return enough results, you can do a simple Google search for “[your niche] blog.”

The most authoritative ones will, of course, come up first, so skip at least a few pages to find less popular blogs.

Step #2: Post a thoughtful comment 

Now that you have your list of blogs, it’s time to add some value to them. If a blog has a very recent post (within the last day or two), comment on it. If it doesn’t have any recent posts, wait for the next one.

Think about what you’d like to see in a comment on one of your articles. Most likely, it’ll:

  • be long (at least 50 words)
  • be specific (not just “Good post”)
  • recognize the effort that went into the post
  • add value to the article if possible

Honestly, I get hundreds of great comments such as this on every article. You guys put a lot of thought and effort into your comments, and it shows.

When posting on these other sites, just pretend you’re commenting on a Quick Sprout article, and you’ll be fine.

Step #3: Get in touch

At this point, you’ve added some value to your target’s site. In many cases, the blog author will reply, and some will even go to your site and comment on your most recent article.

Either way, you want this to be an on-going relationship. 

In a few days (anywhere from two days to a week), send the blogger an email like this:

Again, not all will want to do this, but you can probably find at least five out of an initial list of 20 or so blogs.

7. Post to aggregator sites

One of the best types of sites to post your content on are the ones that are actively looking for content to discuss. Aggregator sites serve as a community where links can be submitted to be voted on and discussed.

The most widely known aggregator site is Reddit, which contains subreddits that act as individual aggregators. 

These types of sites don’t exist in all niches, but if you can find one or two quality ones in your niche, you can funnel a lot of good quality traffic from them.

Step one is to find aggregators in your niche.

Everyone should start with Reddit. Type some of your main keywords into the subreddit search(one at a time) until you find a relevant subreddit that has at least a few thousand members.

Treat each relevant subreddit as its own aggregator site. It’s possible to submit your posts to more than one subreddit.

Aside from Reddit, here are some other popular aggregator sites:

Most aggregator sites focus on business and technology subjects.

Unfortunately, there’s no easy way to find these types of sites in most niches. This is because most aggregator sites are controlled by editors and site owners, so you can’t actually submit your own content.

The bright side is that there’s a subreddit for just about everything, so you always have at least one you can submit to.

Here’s the key: While you could just register a new account and post a link to your post, there’s a good chance that you’ll get flagged for spam. The more effective strategy is to first join the community and contribute to it here and there for a few weeks before promoting your own content.

You should post your links to your own content 10% of the time maximum. That’s the only way to build up a good reputation and be protected from being banned on these types of sites.

If you’re new to aggregator sites, refer to my Beginner’s Guide to Marketing on Reddit. The principles in it apply to Reddit and all similar sites.

8. Post to forums

Prior to using this strategy, you need to identify niche forums and become an active member.

If you’re new to a forum and post a link to your site, you will be banned. In general, you should have at least 50 posts before even thinking about dropping a link. 

But once you’ve spent the time building up a bit of a reputation, forums can be a great source of high quality traffic. They are composed of people who care enough about your niche to make an account and regularly discuss the topic. 

Not all niches have a forum that is active enough to justify maintaining an active presence, but most do.

Once you publish your post on your blog and do the other steps in this article, head over to any forum that you are active on. 

The days of being able to post a link by itself are long passed. People are on the forum because they want to learn and discuss on the forum. If you just post a link, you’ll get reported for spam and have your account banned. 

Instead, you need to give so much value that forum readers would be impressed enough to take further action to learn from you. 

Create a thorough summary of the post and format it according to the forum’s capabilities. Put effort into this step. 

Then, post the summary in a new thread. Either before or after the post, you can include a sentence along the lines of:

“I originally published this information on my blog, but I thought I’d make a summary just for you guys. If you want to read the full version, click here [insert link].”

There’s no tricking or manipulation going on here. 

One final note is that if people comment on the thread, you need to reply. Not only does this make your submission look even less like spam because you’re actually trying to help forum members, but it also keeps your post bumped to the top of the forum. This will lead to more views and eventual visits to your post.

9. Take advantage of groups

Groups are similar to forums in a lot of ways but typically have more relaxed rules. Because there are no post counts, your reputation in the group is based more on your recent contributions than some join date or post count. This means that you can be active for a week and build a solid reputation.

These are some of the groups you can join:

LinkedIn Groups

Start with LinkedIn groups. First, you’ll need to find the best ones to join.

To do so, search for your niche in the main search bar at the top of the page, but make sure to select “Groups” in the dropdown menu to the left of the search bar:

Get as specific as you can as there are a ton of groups out there.

What you’re looking for are 5 to 10 quality groups to join. While there are some excellent groups, there are also a lot of groups that predominantly consist of people spamming that content.

What you should look for is an active group. Every submission should have at least a few comments or likes on it. That’s how you know that it is moderated and that the members are actively engaged.

The first three posts I saw in that group had exactly zero comments and likes. If you posted your content here, you’d be lucky to get a visitor. 

But there are good groups out there if you dig a bit. I found a group where all of the first 10 posts had at least one comment or like. Some had much more:

That’s the kind of engagement you’re looking for. It’s obvious that there are real people in this group. 

Facebook Groups

The other good source of groups is Facebook. Most quality groups will be private, which means that you won’t necessarily get accepted into them. Just like on LinkedIn, there are many groups that are full of spam and are a waste of your time. 

To find groups, search your keyword using the top search bar, and then filter your results by “Groups”:

Just like with LinkedIn, you’ll have to go through each group to see if it has good levels of engagement. Look for at least a few hundred members. 

The good thing about both LinkedIn and Facebook groups is that they are both designed for sharing content. It is expected that you’ll share your own content. 

At the same time, you are expected to share your content appropriately. Making three straight posts with links to your website is not appropriate. Spend a few days commenting and liking submissions from others, and then occasionally post a link to your own posts. 

Ideally, you should stay active all the time so that you can post your article links the day after you publish.

10. Get easy links with roundups

Link roundups are great ways to attract links, traffic, and commenters to your website. They work so well that many blogs do them once a week or once a month. 

The problem with link roundups is that it takes their creators a lot of time to find great content to showcase.

What you’re going to do is create a win-win scenario for both you and bloggers who regularly create link roundups. 

Step 1: Find link roundups

Luckily, roundups are pretty easy to find with Google.

Search for “intitle:roundup” + [your keyword]:

Most likely, you’ll be able to find several ongoing roundups in the first 4 or 5 pages. 

At that point, you can keep digging into those pages or try a slightly different keyword to bring up different results. 

In most niches, you can find at least 20 regular roundups. In niches such as Internet marketing, you can find many more.

Step 2: Reach out to roundup authors

Once you’ve compiled a big list of roundups, it’s time to reach out to the creators. If you want to increase your chances of success, start by commenting on a few of their posts.

It’s extremely important that you frame the email in terms of the benefit to them, not to you.

If you get a positive response, just send over the link and say thank you again. Once they trust that you can actually create really high quality content, you can email them in the future after publishing a post and get an almost guaranteed link.

11. Start monitoring rankings

Did you forget about SEO?

Assuming you’ve read my post on incorporating long-tail keywords into your content, you should be aiming to get some traffic from the search engines. Granted, it may not happen immediately, but you still need to track your rankings to see if you’re making progress.

If you don’t already have a rank-tracking account, head over to Pro Rank Tracker to create a free account.

After you publish a post, go to “Add URL”, and put in your domain name and the main keyword(s) you targeted in that post.

All you need to do is add it for now. Come back in 2 to 4 weeks to see if your ranking is improving. 

Within a week of my publishing the post about Gmail plugins, the post was ranking on the first page for “Gmail plugins,” which gets about 320 searches per month in the US.

If your post isn’t on the 2nd or 3rd page after a month of being published, you’ve probably chosen a keyword that is too difficult to compete for given your current domain authority.

In this case, you should edit the article to target an easier keyword. It’s better to get a larger portion of a small search volume keyword than zero percent of a high volume keyword.

Conclusion

I’ve given you 11 things to do on the day of or the day after publishing a new post.

Even if you do nothing else but these, your blog will still grow. But I also highly recommend you try advanced promotion tactics if you’d like to speed it up by a lot.

Like I’ve told you many times, the key to your success lies in consistency. You need to make a list of tasks and complete them every single time you publish a new post. That will be the difference between success and failure 6 or 12 months down the line.

Before you go to work, leave me a comment below and let me know what kind of promotion you usually do after you publish a post. As a bonus, let me know what you’re going to do now that you’ve read this post.

11 concepts to boost writing speed without hurting content quality

Every business is looking for success, want more money to its bank account. But have to ever looked into the foundations of every successful empire or business? Success doesn’t come in a day or two, one has to bury itself deep in the ground to get good returns. With new inventions one can work smartly by planning, organizing and executing. By making your business online your marketing efforts will minimize. For conventional marketing you have to pass message to one on one customer, where as digital marketing helps in floating information on internet. Digital marketing helps in making information viral so that anyone in the world can access it. Success of digital marketing depends on publishing information in the form of textual content & visual contents.

Imagine if your website is loaded with large number of quality contents. It is easy to say and publish large number of contents. Publishing quality content is important but at the same time what about the amount of time that is invested in writing.

Below are few steps that will help in writing quality content in limited time:

1. Increase your typing speed:

Along with fast thinking process one has to be smart in typing too. Start practicing to type as speedily you can. It would be quite difficult to type at the same speed of thinking. Its time to stop pecking letters with a single finger. On an average one has to type 60 wpm which makes 3600 words in an hour. If you are lacking in typing then you must increase the typing speed.

  • Step 1: Proper finger placement on keyboard:

One must know the basics of typing. Arrange your fingers on perfect keys which helps in typing you properly and with good speed. You should be aware of the principle of ASDFG & ;LKJH. Same way practice for upper and lower lines of keyboard too. Make sure to use your thumb for space bar.

  • Step 2: Develop habit of looking on screen and typing:

Cultivate the habit of typing without looking at the keyboard. Look straight and type, this will build confidence and increase the typing speed. It would be difficult but as time passes will enjoy typing. Sit straight while typing. It has medical reasons too also it helps in typing fast.

  • Step 3: Practice, practice, practice:

Its common saying, practice makes man perfect. Use different typing tools that helps increasing typing speed and accuracy too. For beginners typing tutor tool is the best one I suggest.

Apart from these you can also try some tricks that is best from your point of view. You can also look for speech to text software. There are many software’s which gives this facility which can help you a lot.

2. Make list of idea to be incorporated:

Generally before starting anything we make a list of ideas. So is with content writing too have a list of points that you want to incorporate in your cluster of words. Don’t just haphazardly write anything without proper planning. Drafting points before writing content will make it easy for you, users and search engines to understand easily what the content is about.

The habit of listing ideas will help you analyse which points are good and which are not.

Once you start drafting content give some points that pointing to your upcoming post. This will help in maintaining interest in your blog piece.

3. Get rid of distractions:

While writing content you have to take care of disturbance. Avoid any kind of distractions, if you are on computer your mind would be distracted to check emails, social media website or check bookmarks or rather check search engine rankings. These obstacles are largely going to hurt your concentration and affects your writing speed. In some cases you won’t even execute it but may happen these thoughts might run in back-end of your mind.

Apart from these there are many more hindrances which affects the productivity. For example if you are at workplace some of your colleague might need your help, if you are travelling it would affect your productivity, if you are at home some family members not disturb you.

You will not get rid of 100% distractions but up-to certain extent you can do it.

Select silent place: Noise creates distractions and affects the productivity. Select best place in office where you can find pin drop silence. Ask your colleagues to not to disturb you, even a little noise will stop the thinking process will results into slow typing speed.

Slow down or stop sounds: Music or sound is good source for recreation, but affects your productivity too. It is advisable to have mild or classical music at work place, this makes your mind energetic and increases productivity. Hence once can move for low volume classical music which will increase productivity.

Seal distracting websites: If one doesn’t has enough control then he can block some websites that distracts your work. You can do this manually or can use some free tools that helps to block. You will get ad-dons as well as extensions for chrome like Strict Workflow that will block websites for prescribed time duration.

If Google, you will find some more options also as how to restrict websites or block bookmarks too.

One has another options also to have offline writing. Disconnect internet connection and you will not get disturbed from online sources.

Complete other important tasks: Have habit of giving priority to your takes. Finish all your important task before you commence writing.

4. Outlines of the post:

Before writing any blog piece, outline it. Don’t just give away your ideas in cluster of words in simple paragraphs. Outlining gives clear idea as how, what and when to include in the contents. Prepare in advance if you need any research or resources for writing the post. Write the content using key points give heading whenever it is needed. The most common thing you will notice is every content piece will be having introduction paragraph then after body and conclusion paragraph.

5. Exploring:

Before commencing any task one has to be expert or well aware about the things. It would be easy if you have thorough knowledge of what you are writing.

It would be difficult if you are given of the topic or some different industry content writing. This doesn’t mean that you have to don’t you depend on others. Explore, learn and write this habit will help to be part of other industry too.

6. Write and then Edit:

Write, edit and proof reading are key things before you make any content piece live.

The first phase of writing is not the final product, there might be many things that are managed in uneven order. You have incorporated many things some of them might be needed and some may not.

Have habit of editing the blog once you have added all your thought. Edit it one by one this is good thing and most of the content writers are practicing the same. This increases the speed as well as you will not miss any point.

7. Make a break:

Have habit of taking break while writing. You are not software’s or robots that can work without break. Being human one need break for recreation, this will re-energize your mind. Take some break while writing contents. It will give new ideas too, this will increase productivity also.

8. Meet deadlines:

Make proper deadlines to complete the task. This will help in increasing typing speed so that you can move towards another task. If you don’t have habit of making deadlines then for a simple task you will unnecessarily stretch time. The situation might worsen and at the end you will mess up things. This will ultimately affect the quality of the work.

Many a times you might have came across potential people that are capable of doing task in speculated time. But due to lack of deadlines, the work is not given more importance and it is delayed.

9. Utilize your best time for writing:

Take advantage of your best time, start writing when your mind is free from all kind of unnecessary thoughts. Morning is best time if you want to give out best performance. Select time that is free from noise. Early mornings and late nights are good option you can easily concentrate on your writing, Moreover your speed will also get increased.

10. Simple words expresses more:

Make it simple and sweet. Many times you have came across some difficult words and you have left reading the post. Do you wish your user’s to do the same? No, right. So try to use simple words. Moreover you are wasting time for thinking new words.

Using complex words will confuse user, none of us has time to think more.

11. Success mantra of great writers:

Above listed are the key points to write fast. This is something that needs time, try to write 60 words per minute. Slowly you will come closer to your targets. Follow the above steps I have seen change in the speed. You will definitely achieve success. Imagine if in 1 year you can write more words in a minute, you can boost the number of content published on your blog page.

This will ultimately increase traffic to your website, leads to more conversion ratio, helps in creating brand name.

Conclusion:

Follow at least one principle from above you will see drastic change. Practice, practice and practice you are going to achieve the results. Make sure about the consistency you will achieve desired results.

Seven Ways to Whip Your Website into Shape

When’s the endure time you apprehend your own website? No, actively – the endure time you looked at every page, clicked every hotlink and apprehend every chat on it.

If it’s been a while, it’s apparently time to brace both your site’s agreeable and its look. Here is a seven-step affairs for giving your website a activity – some tips are abode of David Rusenko, CEO and co-founder of the site-building belvedere Weebly, while some are my own:

  1. Simplify. Do you accept three sidebars awash with altered widgets? Get aback to basics. Attending at anniversary page of your website and ask yourself what one activity you’d like visitors to yield — assurance up on your email list? Pick up the buzz and alarm you? Whatever it is, accomplish that the alone activity to yield on that page. Too abounding choices could cause abashing and accomplish affairs leave.
  2. Fix the problems. As websites get updated, things tend to get hinky in the design. One page uses a altered blush or font. Another has altered margins or a altered template. Links get broken. The next affair you know, the accomplished website looks anarchic or sloppy. Yield the time to analysis anniversary page, bland out the bumps and accomplish abiding advice is authentic and links are working.
  3. Get a makeover. If your website hasn’t gotten a new attending in several years, it’s apparently starting to attending dated, Rusenko notes. Customers become apathetic and feel annihilation new is accident at your company. Consider a redesign that reflects your company’s accepted administration and attitude.
  4. Add account and stories. Want some chargeless media coverage? Start putting out columnist releases and announcement them on your site. When reporters visit, they’ll browse those and get the faculty that your business has a lot traveling on. Anniversary of those releases ability atom media absorption on their own, too. For added credit, column a specific media acquaintance name, so reporters apperceive just who to call.
  1. Brace the About page. Your About page is usually the second-most visited page of any site, which agency it’s an important page that needs to put a affable ‘face’ on the company. Rewrite it to cover beginning aggregation account — awards won, new articles introduced, offices opened or new aggregation associates who’ve joined.
  2. Blog – or don’t. If your business website has a blog that hasn’t been adapted in three months or more, it’s time for a austere talk. Blogs can drive new affairs to your site, but a dusty, anachronous blog doesn’t forward a acceptable message. Accomplish a accommodation to either bang that blog aback into accessory – announcement at atomic already a anniversary – or get rid of it.
  3. Don’t be mysterious. You wouldn’t accept how abounding business websites I’ve scanned area the buzz number, address, acquaintance names, artefact prices and hours of operation are either harder to acquisition or missing altogether. Analysis your website to see if your basic advice can be calmly found. Get those contacts in bigger fonts, up higher, and arresting on every page of your site, not hidden beneath a ‘contact’ tab.

5 things for local SEO – Never Ever miss these

Local seek engine enhancement (SEO) can be tricky. Not alone do you accept to do all the accepted SEO stuff, but again you accept to do a new band of circuitous SEO activities. A lot of tech-savvy local-business owners accept a appropriate abstraction of how to do bounded SEO, but diving to a added akin can get confusing.

For example, a lot of humans anticipate that in adjustment to accept acknowledged bounded SEO, you accept to accept agenda listings. This is authentic — to a point. First, though, you accept to accomplish abiding that several added things are in order. (Directory listings don’t appear aboriginal in bounded SEO.)

Then you accept to accomplish abiding that you’re accepting listed with the appropriate bounded directories. Also, you accept to apperceive how and breadth to acquisition the bounded directories that are altered to your bounded area. Plus, you accept to ensure that you are optimizing for your geospecific hyperlocal neighborhood, not just the accepted breadth of your business.

Like I said, things can get confusing.

In adjustment to abode some of these aloft issues, I’ve explained the top 5 things that a lot of humans overlook about bounded SEO. If you wish bounded seek traffic, you charge to accomplish abiding that you go through anniversary of the 5 issues in this article. What you’re about to apprehend could be a huge benefaction for your bounded SEO.

  1. Accurateness and bendability in online listings.

The a lot of important basic of bounded SEO is a leash of advice accepted as the NAP. NAP stands for Name, Abode and Buzz number. Some humans alarm it the NAP+W, abacus in the Website for acceptable measure. Any bounded optimizer knows this much. So far, so good.

What can get confusing, though, is the accurateness and bendability of this information.

A ConstantContact analysis appear some black trends a allotment of SMBs. While 85 percent of baby businesses say that it’s important for them to be begin on bounded seek apps and directories, alone bisected of these businesses accept anytime adapted their online listings! Fifty percent of these businesses apperceive they accept inaccurate listings, but 70 percent say that they just don’t accept the time to amend them at all!

This is bad news. The No. 1 abrogating bounded baronial factor, according to Moz, is a “listing detected at apocryphal business location.” The third better abrogating baronial agency is a altered NAP. Ouch. Inaccuracies like these will annihilate your bounded SEO.

Clearly, baby and bounded businesses are adverse a astringent claiming if it comes to accepting bounded listings. Let me breach this down into two specific areas — accurateness and consistency, and why they amount so much.

Accuracy of NAP

Local seek engines use the NAP as a barometer stick of accurateness for a business’s existence. In adjustment for the bounded seek engine or agenda to validate the attendance of your bounded business, it accept to accomplish abiding that every point of abstracts aligns perfectly.

So, for example, if your business name is Charlie’s Killer Crepes, and you accidentally blazon Charlies’ Killer Crepes (a confused apostrophe) in your citation, again the agenda ability annals your business inaccurately.

Think about it. If it’s just a amount of creating listings, again there could be a lot of abashing amid businesses. How abounding “cupcake” boutiques are in New York City? Or how abounding “Financial Services” institutions are in Manhattan? In adjustment for a business to be legitimate, it has to accept all three of these pieces of advice — name, address, and buzz — and they all accept to accord in every commendation beyond the bounded landscape.

Consistency of NAP

The added affair to accumulate in apperception is consistency.The NAP accept to be constant beyond all the bounded directories, mentions, citations, and listings.

Moz puts it this way:

Consistent NAP advice is capital to accepting added citations and convalescent seek engine rankings.

The advice on Yelp accept to be constant with the advice on Google+, which accept to be constant with the advice on Foursquare, which accept to be constant with the Bounded Baby Business Association, and on and on.

This is apparently the a lot of arduous affection for a aggregation absent bounded rank. Why? Because business advice changes. One day, your business ability adjudge to change its name a little bit, or to about-face to an 800 number. Or you ability move to a altered location.

How do you anticipate your bounded SEO from tanking due to abridgement of consistency?

It’s not easy. In adjustment to accomplish abiding that every bounded commendation is consistent, you can either appoint anyone to clue down every commendation and change it, or you can do it yourself.

All of bounded SEO begins actuality — with the accessible NAP. But it goes further, with the not-so-obvious issues of accurateness and consistency. Actuality are some questions to ask yourself:

  • Has my business anytime afflicted names? (Name)
  • Has my business anytime afflicted locations? (Address)
  • Has my business anytime afflicted buzz numbers? (Phone)

If your acknowledgment to any of these questions is “yes,” you may wish to commence on some bounded SEO commendation remediation. Clue down every one of your bounded citations, and accomplish abiding they are authentic and consistent.

  1. All the added admired advice in agenda listings.

It’s simple to get listed in bounded directories. It’s noteasy to ample out these bounded directories to their best potential.

Creating a bounded advertisement is time-consuming and tedious. But that’s absolutely what a bounded business accept to do if it wants to rank. This is breadth we get into one of the oft-overlooked appearance of bounded SEO. These directories should be abounding out with as abundant advice as possible.

  1. Building full-fledged social-media accounts.

A bounded business can advance on bounded SEO after even accepting a website. It’s true. Bounded SEO has appear so far and has bedeviled so abundant of seek that accepting a accepted website is not appropriate for bounded SEO success.

In the 2013 Bounded Seek Baronial Agency analysis by Moz, they placed the accent of a locally-optimized website at 18.8 percent, calling it “on-page signals.” All the added slices of this pie blueprint do not depend on a website. (I would altercate that the ability of “link signals,” in the absence of a website, be directed to abode pages or added bounded listings.) In added words, aggregate but that beggarly 18 percent is the ability of bounded SEO, sans website.

Does a website help? Sure, of course. I acclaim it. But for bounded SEO, it’s the bounded factors that amount most.

This leads me to the point that abounding businesses miss: Your barter are application your abode page or social-media page as your de facto website.

Instead of visiting your website, abounding barter accept instead to analysis you out on Facebook, UrbanSpoon, Yelp or TripAdvisor. At atomic on Urbanspoon, they can see a brilliant rating, or a review.

Where did all that advice appear from? It did not appear from the website, because this accurate enactment doesn’t even accept a complete website. All they accept is locally-optimized accounts on every allusive bounded listing.

With the contempo rollout of the new Google My Business platform, bounded seek experts are insisting added audibly than anytime that it’s important to ample out all your advice as absolutely as possible. As Greg Gifford wrote in Seek Engine Land, “The Google My Business amend is the better merchant-facing amend Google has anytime appear for bounded businesses.” And now, you charge to accomplish abiding that your business lives as noticeably as anytime on this massive bounded SEO tool.

  1. Begging for reviews.

The acceptable affair about bounded seek is that it’s mostly beneath your control.

You actualize your bounded listings, optimize your Google My Business page, pimp out your Facebook annual and do all the added things that bang you to the top of bounded seek results.

There is one affair that you can’t completelycontrol. Reviews. You can’t force users to column their analysis on Foursquare or Yelp or accord you a best appraisement on Google+. But you can animate them to do it.

There are affluence of means to actuate users to accord reviews. In exchange, you can accommodate them with chargeless drinks, a shout-out on Facebook, discounts, backdrop — whatever. At the actual atomic admonish them to leave a review. Column a assurance on the adverse or the aperture so they can leave a review. Put a QR cipher on the table or card acceptance them to browse and review. Accept your account cadre ask for reviews at checkout. Abode a kiosk in the antechamber for them to leave a review. Sometimes, all humans charge is a little nudge.

Reviews are so capital for bounded seek enhancement that it’s account it to go the added accomplishment and beg for these things (in a tasteful way, of course). Why does this matter? Because of bounded SEO.

In the concern above, “restaurant in san francisco,” the aboriginal two carousel after-effects affection the restaurants with the accomplished reviews. Notice that they don’t necessarily accept the mostreviews — just the highest.

  1. Honing in on hyperlocal SEO.

This final affair is still in its infancy. Google has adumbrated that they are application or testing a “neighborhood algorithm.”

Local neighborhoods are harder to fit into a seek engine algorithm. They abridgement boundaries and clearly-defined names. Thus, the moniker “informal space” has appear to characterize regions. Locals may alarm an breadth something altered from what appears on a academic map. It can be catchy to rank for bounded SEO in a adjacency that has a name altered from its official map designation.

This is breadth the ability of a website comes into play. By optimizing your aggregation website with adjacency terminology, you can accomplish strides in bounded searches that ambition the breezy amplitude of your adjacency while aswell baronial in the official algorithm-selected region.

There are things that you can do to optimize your business for the accessible adjacency algorithm from a carefully bounded enhancement perspective.

Andrew Shotland, in his Seek Engine Land article, provides these step-by-step instructions:

Add your adjacency name as a descriptor at the end of your business name on your Google My Business page (e.g., “Cabo Grill East Side”).

  • Add your adjacency name to the description on your Google My Business page.
  • Add your adjacency name in argument to your website (if you accept one).
  • Add your adjacency name to appellation tags on your website.
  • Accomplish abiding Google Maps has your adjacency authentic correctly. If not, go into Google MapMaker and abide an update.
  • Add your adjacency to all of your bounded commendation profiles.

As hyperlocal seek evolves, it will become added and added important to accomplish the better bounded appulse in the aboriginal bounded area.

Conclusion

All the accepted SEO techniques and enhancements accept a complete makeover if beheld in the ablaze of bounded SEO. A bounded business depends on bounded SEO.

As allotment of the CTA on my claimed website, I use a local-specific subheading. Every user that visits my page will see a bulletin that is customized to their specific geographic region. If I implemented this feature, my conversions attempt up. This tells me that local-business owners wish to be acknowledged in their geographic area. The alone way to accomplish this affectionate of success is through acceptable bounded SEO.

How to select best CMS looking forward SEO?

Don’t consent to your CMS realize in the uniformly of your SEO stratagem. Instanter acceptance a CMS, you command to hence, rather than, placidity accordingly it’s descending to help. It doesn’t fling on the other hand pleasurable your locality is, a duration of your issue chief acquiesce in strange sine qua non searches on checkout engines, so SEO has to be the consummate and pick up personify you fake give directly aiming your online content. It forced to too be amongst the pinnacle considerations that suite variety a CMS. On touching are multifarious of the most beneficent pennon goods to come out for:

Mundane Discernible URL:

By convenient you indisputably admire focus “acme-widget.html” is hither favourable than “index.html?id=246247896234”. Distant unattended is it easier for the purchaser to label, effect and even portion, but the testing mechanism needs to esteem go wool-gathering it’s a solely messenger-boy and saunter the genuine dole out designate itself is suggestive. Remorseful almighty your CMS keister adjust human readable URL’s.

301 Redirects:

But does your CMS on ice you forthwith skill is moved? If you enactment brains inside of the CMS, or if you’re excite suited stuff into your CMS alien somewhere differently, you visit to defend categorical saunter throng to the grey URL basis unharmed come up at the far-out URL. But without equal redirecting or relationship them to the ground-breaking Mercury is sob no great shakes. You wake up to essay a 301 change course, which keeps test engines posted of your content changes. The deviate takes the alcohol to the right engagement, but aside strange tells the research mechanism become absent-minded this innovative approach devote is the scholarly url for this courier outlandish fit on. It pillar period better its jointly and proceed the stability, or manipulate, from the ancient URL to the revolutionary couple. Don’t throw out outside fullness you’ve worked for. Give excuses total your CMS derriere initiate 301 redirects.

Breadcrumb Steering:

Contemporarily your SEO tochis solitarily be impacted by the act in which your pages are, or are whoop linked. Breadcrumb helmsmanship not unescorted helps your users, but gives exploration engines divers affair to consistent with right now analyzing your locality. Term the fat situation plan strength be appendix bulky for users to allot to, a go-between’s breadcrumb is a short digest of your site table go off at a tangent is unceasingly in the matter of and contextually appropriate to become absent-minded page. Beg complete your CMS will-power of necessity Rather commence your breadcrumbs and apologize them an symbol admiration of your basic layout.

Web Page Title:
Don’t forget the basics. Your intermediary apostrophize b supplicate obligation shriek better 70 code and and it be compelled contain keyword phrases. It’s principal however, don’t unassisted cram it with keywords or you’ll be penalized. Fashion laws instruction cruise you quantify a prime and a fellow-criminal keyword phrase, and optionally a third. Solicitude this fundamentally 70 characters is your man, but it ought to be wind to adjust should you discover pages that need help. Ask pardon positive your CMS makes it easy to change page titles.

Web Page Description:

Harbinger Tale Eventually the messenger-boy in conformity is fret hand-me-down by the investigation engines to sort out your pages, it is the pleased divagate is presented to the owner on a inquiry results courier. In a minute a owner reads your consider in a search locomotive , the pleasurable data is your page showed in all directions in the search results. Apt it’s up to your gratify to adjust them to an authentic visitor to your site. Use keywords, but be conscientious fret to cram them here too. Remorseful autocratic your CMS makes it lead-pipe cinch to view and manage page descriptions.

Page Description:

While the page description isn’t employed by the search engines to attain your pages, it’s the text that’s conferred to the user on an exploration results page. once a user reads your description in a very programme, the great news is your page showed up within the search results. currently it’s up to your text to convert them to associate actual visitant to your web site. Use keywords, however take care to not stuff them here too. certify your CMS makes it simple to look at and manage page descriptions.

Page Keywords:

You should have detected by currently that Google not puts weight, positive or negative, within the keywords you’ve outlined in your meta tags. However, not all search engines have utterly abandoned them, therefore you must still maintain your keywords. It can even be some way to assist you manage your content too, therefore use the keyword field to assist you get a handle on the organize thoughts, ideas and goals for a page. It ought to be simple to talk to your keywords whereas authoring a page. If you’ll be able to see your keywords whereas you’re redaction, you’ll be able to certify your content meets the goals of the page. certify your CMS makes it simple to manage, specify and management keywords and offers you some way to talk to them whereas redaction a page.

Heading Tags:

Don’t forget your heading tags. Not solely do these tags represent structure of your content and assist you organize the thoughts on the page, search engines use them within the algorithmic rule therefore make certain you employ them properly. each page ought to have one tag, and therefore the heading used ought to contain vital keyword phrases for the page. Again, make certain you don’t stuff it with keywords. make certain your CMS permits you to use the right heading tags suitably in your content.

Sitemaps:

Site maps square measure nice if the location is new, as a result of it helps search engines apprehend wherever your content is. They aren’t needed although. however an honest web site map won’t solely facilitate search, it also can facilitate your users notice what they’re searching for. as a result of your pages might modification typically, you’ll need a CMS that may dynamically update the location map while not human intervention. confirm your CMS will produce a dynamic web sitemap.

Content:

And the content itself is as vital as anything on your page. confirm you have got sensible illustration of keywords and keyword phrases. in our own way to form certain you hit your keyword goals is to use keyword synonyms, that not solely facilitate your score, however conjointly build it a lot of clear by not repetition the vocabulary over and another time to the user. Use an issue and answer format whenever logical or helpful. Also, always remember to place elevation text on all of your pictures. And last however not least, still frequently add new and contemporary content. Your guests, and therefore the search engines, can reward you. confirm your CMS will assist you produce contemporary, relevant, keyword-focused and SEO friendly content.

Video:

Content with video in it area unit a lot of seemingly to grab and keep the visitor’s attention. And seeing a fingernail with a play button within the search results can build individuals need to click on that. confirm your CMS helps you to simply integrate videos seamlessly into your content.

SEO tools:

Use a mashup of SEO tools. Don’t let your CMS be your solely SEO tool. Use third party CMS tools to stay everything in restraint. There area unit plenty out there, therefore appraise as several as you’ll and notice those that assist you meet your goals. confirm your CMS plays well with third party tools.

Content utilise:

Having an equivalent content in multiple places reduces the scores. Use links to common content instead of having an equivalent content sleep in 2 places quickly. confirm your CMS will simply offer dynamic and managed links to helpful content which you’re not forced to duplicate content in additional than one location on your website.

Also don’t forget

Use clean navigation and a clean layout. Use CSS over javascript if you’ll. Typial CSS driven navigation is supercharged by commonplace parts, like unordered lists, that search engines will perceive.

Your CMS strategy is simply as necessary because the content itself. Opt for a CMS that best helps you implement your strategy.

Big Digital Marketing Resolutions For 2016

I know what you’re thinking: This seems a bit premature. A 2016 article at the start of 2015? It’s not a typo, though, and it’s deliberate.

There are copious 2015 planning articles circulating at the moment – but if you’ve not started planning for 2015 yet, then you are probably too late to do anything big. Sorry.

And “big” is what I’m talking about here. What large-scale tasks do you need to complete in order to take advantage of everything that’s coming your way?

For major payoffs in 2016, you need to put extra effort into these areas over the next year:

  • Data Cleanliness
  • Data Sharing
  • Partnerships
  • The Displayification Of Search & Social
  • Closing The Loop

Let’s look at each in turn.

Cleaning Your Data

Clean data sounds simple. It sounds like a hygiene factor that should be assumed. In fact, if you ask the teams that look after your database, I’m sure they’ll tell you the data is already fine. It probably is, for some purposes. But we’re talking about your digital marketing, where requirements can be different.

Think about how many data-driven tools and platforms have been introduced in the last year: new Google Shopping requirements, AdWords ad customizers, dynamic content feeds for display ads and emails, and the list goes on.

Your data feeds control your targeting, your ad messaging, and even your bidding. You can manage large portions of your campaigns just by manipulating the content of feeds, and huge amounts of that should be automated straight from your website and database.

If you have 100,000 SKUs in your database, it’ll take a lot of work to make sure they all have every field entered correctly. No typos, “pink” instead of “fuchsia,” standardized sizings, for example. These all make a big difference to your discoverability when these terms are being used by platforms to create keyword lists and other targets.

On top of your own product data, your existing marketing data can always be cleaner. Have you categorized your remarketing lists based on their traffic source? Can you do search to display retargeting by search intent? Can you do it by social source?

Making sure that your tagging is amazing and that your remarketing lists take full advantage of that tagging is a great all-year-resolution. Trust me, this will take a while.
By cleaning your product data you’ll be ready to maximize the use of the existing data-driven platforms, and by creating strong data structures and hierarchies you can make the most of your marketing data.

Data Sharing

Once you’ve got all that data, you need a way to share it.

Feeds are the obvious first step. Make sure that your ecommerce platform can appropriately output whatever feeds you need. They’ll tell you they can, so put it to the test. The requirements for any digital marketing platform’s feed intake can usually be found in their help files. Check that you can produce a feed that can:

  • Be uploaded in the right way. It should be possible for the feed to be hosted by you on a secure http server, uploaded by you to the platform’s own ftp, and emailed to an appropriate email address.
  • Be produced in the right format. This matters, and isn’t as trivial as it seems. A CSV file is a very straight up spread sheet format. Two dimensional, rows and columns with a single entry per cell. But your database might have multiple entries per field. If your product is both black and white, then you might have both colors in your entry for that item. So what does the CSV conversion do? How does it combine two entries into one? The answer to that question makes a big difference to your data output. XML is usually more forgiving, JSON can do almost anything, but both can be harder to create and then parse. What does the receiver need, and can you genuinely create it?
  • Be manipulated by an intermediary. Hopefully this was a 2014 add, not a 2015 one, and you already use an intermediary to optimize your data feeds. If your product name is “3 little pigs pink and white low profile easy-pour gravy boat” then you might want the version that goes to Google Shopping to move “gravy boat” to the front. It’s better for keywords and better for ads.
  • Be changed without needing more developer time. Requirements change regularly, and if you’re so locked into a platform that you can’t make changes when needed then start rectifying that now, to be ready for 2016.

As well as your feeds, you need to be able to share your website data and your marketing data. You have several options for this, ranging from DIY through to enterprise.

The most basic solution is Google Analytics. Chances are you already have this tracking your site, and at no fee you can track everything coming into your site. The sharing mechanism here is in Google Analytics’ remarketing lists. Set these to put people into lists based on the criteria you already created, and you can use it in Google products.

If you want to go a bit further and use them in non-Google products, you need to be able to use their own remarketing lists (or custom audiences, if you prefer).

Google Tag Manager can help you to set these up based on similar criteria to Google Analytics. Use query strings in detail, and use macros to trigger the remarketing tag to fire when you need it to, and get every data hierarchy you need into every platform you need it in.

The top level setup is to use a Data Management Platform (DMP). These dedicated services work wonders for data sharing.

Think of one as a set of relational databases, that link to almost any service or API you can imagine. If your CRM contains Name, Email, ID and Address; and your website browsing data contains page views and ID, then the DMP is the place that links those two datasets together, in this case by ID.

Import data from almost any system, link it via any and all pieces of information they have in common, create valuable segments of users, and turn those segments into targetable remarketing lists. Then do lookalike modeling to find new users who match. Awesome!

Partnerships

We all use first-party data a lot, and we use third-party data where we can, but we’re focused on aggregated, anonymous information. We’ve become so obsessed with the statistical significance of the data we’re buying that we forget about its quality.

The best way to be sure of the quality of your data is to know where it comes from. So think about other businesses you work closely with, and whether you can negotiate data-sharing deals directly with them.

Displayification

I love this word — partly because it’s so ridiculous and partly because it helps search-centric people think about the convergence of search, social and display from a broader point of view.

All three platforms allow programmatic buying, and all three allow dynamic content in their ads. They each have some target options unique to themselves (keywords, placements and social profile) but share a lot as well.

Consider that, by 2016, you’ll be treating them all similarly and managing them on the same (or similar) platforms. Make sure that your teams are set up accordingly — no silos, shared skills/training where possible, and every optimization session should consider all of them.

Closing The Loop

Attribution is still as difficult as it was when we started talking about it. It’s rarely done well — in most cases it can’t be done well — and there isn’t much on the horizon promising to make it better.

Cookies are a limiting factor that can’t handle offline and can’t work across devices. User IDs of the kind Facebook have are a limiting factor that are non-standard, walled gardens and still can’t work offline. As soon as any user’s path to conversion deviates from your stereotypical funnel (and most do) the challenges to modeling that behavior become very tricky indeed.

So what can we do? Let’s change the conversation and change expectations. Instead of attribution modeling, let’s talk about closing the loop. We know that we need to get the data about the value of conversions back into the media channels that drove those conversions, and we know that we need to account for the fact not every touch point was worth the same.

If we stop thinking about trying to solve the problem, and start thinking about improving our current position, we break away from trying to say, “This is what’s really happening,” because we can’t get that right. Instead, we want to say, “This is what I know now that I didn’t before,” and we’ve closed the loop a little bit better.
Everything Else

Obviously, this list is entirely made up of things that can be done now. For the advertisers at the absolute forefront, this was a 2014 list. But almost nobody does all of these well, and they all take a long time to set up.

It’s too late to get these all implemented in time to be at the forefront in 2015, but you have twelve months and a strategy so that you can be there by 2016.

Source: 2016 Digital Resolutions

25 Web Design Tips To Honor 25 Years Of The Web

When the internet emerged more than 25 years ago, the first websites were akin to a magical land of unicorns and casinos, resplendent with scrolling marquee text, flashing lights and bright sparkles. It felt like a visit to the Red Light district every time a user connected to the brave new Internet World via modem at the blistering speed of 14k. Companies didn’t realize what a great business asset an effective web design could be. Instead they structured their sites to serve as giant “About Us” pages as a way to invite recognition for their traditional brands.

In the last 25 years the internet has changed substantially, and consumer behavior has changed even more. Websites now dominates the way we communicate, the way we shop, and the way we make decisions both online and also in the face-to-face world. The glorified About Us websites are gone, replaced by mobile and secure business sites that serve as powerful lead generation tools for anyone with a business-to-business or business-to-consumer product or service or information resource to sell.

To commemorate 25 years of the Web, I’ve invited Gabe Shaoolian, founder and CEO of web design and online marketing firm Blue Fountain Media, to provide 25 tips for current best practice in making your website the best it can be as a vehicle for capturing more leads and conducting a better business, as follows:

1.     The 5 Second Rule

Remember that you have just five seconds to explain your value proposition to users when they enter to your site. The back button is the most widely used command on the web. If you don’t answer a user’s needs right away, he or she will click “back” and exit your site. Make sure your site features compelling copy that draws readers in and gives them reasons to stay.

2. Proper Messaging

The most important aspect of a site is its messaging. The most effective sites feature clear, concise, bit text messaging in no more than a few words. Do not put long paragraphs on your homepage. Your homepage is a gateway into your site. Use short messaging that gets to the point.

3. Call to Action

Look at any successful ecommerce or service provider site and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” The best CTAs clarify what you are offering as opposed to forcing people to figure it out on their own. Calls to action should be in the top masthead area and body of a website (above the “fold” that requires the viewer to scroll). If your page is long enough, having another CTA on the bottom of your page is beneficial as well.

4. Building Trust

Building trust is critical if you are selling products or services online. Zappos became successful by offering free shipping and a great return policy. By leveraging the positive experiences of their audience through customer testimonials, Zappos was able to build brand loyalty and grow their business. Similarly, other sites highlight their guarantees and feature certifications or a phone number potential customers can use to contact a real person if any issues occur. These features can make the difference between someone hitting the dreaded back button and making a purchase.

5. Keep it Fresh

Content is still king. You don’t want visitors to your site to see outdated content and think your business isn’t active online, which could affect your bottom line. Your site is your company’s face to the world. Make sure your site shows that your company is up to date on industry trends and is actively engaged by regularly creating new content.

6. Incorporating Social Media

Social media is one of the best ways to build loyalty and establish a brand voice. Make it easy for your audience to share your content by integrating social media into your web design. This simple step provides a great opportunity to create brand advocates who will attract new customers and help your website to drive more sales for your business.

7. Don’t Make Me Think

User experience is the key to any good web design. People should be able to navigate throughout your site without confronting dead ends that cause them to navigate away from your site. Your website’s layout should straightforward so that users can easily move from page to page.

8. Web 2.0 – It’s About the User’s Needs, Not About You

In the early days of the internet, a lot of business websites concentrated on themselves. They went to great lengths to show what they did and why they were a great company. While this hasn’t exactly changed, these days the internet’s best sites are much more focused on what a business can do for a user. Concentrating on what you can do for the user instead of what you want the user to know about you will help your site to become a more effective sales tool.

9. Video

Today’s internet is accessible to users at blistering speeds beyond the wildest dreams of the web of 25 years ago. One of the best ways to take advantage of this new speed is to put multimedia and videos to work for your business. Video allows customers to see what your business is about in a highly relatable way that builds stronger bonds than copy alone.

10. Don’t Reinvent The Wheel

While it can be tempting to build your website from scratch with your own CMS, it is better to use existing open source platforms. WordPress, Drupal, Joomla, and Magento (for ecommerce) are great alternatives that are relatively painless to set up and can allow all the functionality you need. These CMS options come with the added bonuses of plug-ins that will simplify your online marketing efforts and support any issues you might encounter.

11. Don’t Fall Behind – Your Competitors Will Beat You

While getting to the #1 position for a great organic keyword or building up a massive and engaged social media following can make you feel like your business is on top of the world, it’s important to not get carried away. One of the best ways to fall behind to your competitors is letting your illustrious rankings or followers go to your head as a sign your work is complete. Always stay on top of your online presence and continuously work to ensure your website is as optimized for business as possible while keeping track of what your competitors are doing as well.

12. Security

This may seem self-explanatory to some, but website security is one of the most important parts of a well-designed site. Never store data on your site that can compromise your business or the privacy of your customers such as social security numbers, credit card numbers, and personal addresses.

13. Start with SEO in Mind

When you are initially designing a website, make your site as optimized as possible for Search Engine Optimization (SEO) concerns. Take note of the terms you want to rank for and use them in the appropriate title tags, URL chains, H1 tags, and H2 tags to help your website rank more highly on search result pages and to help your website generate non-branded organic traffic that leads to new sales.

14. Avoid Long Page Forms

When creating page forms such as request a quote forms or checkout pages, it is important to avoid long page forms. Many people don’t take the time to scroll below the “fold” to see additional content. If your checkout or CTA button is present only at the bottom of a lengthy form, you’re shooting yourself in the foot. Many visitors will navigate away from the page in frustration or before they’ve had the chance to fully consider your offer and act.

15. Don’t Make Me Squint

One of Shaoolian’s biggest peeves is a website that requires you to squint to see the copy. There is no reason to publish website copy in a tiny font. If a website isn’t easy to read, there’s no reason for your audience to stick around for the additional effort.

16. Be an Industry Leader

Being an industry leader is no longer just about holding a great position at a well-respected business. These days, the term means that you are actively sharing your practical experience with others. Whether it’s on your website or via a social media platform like LinkedIn, sharing your practical advice and knowledge with others shows that you and your business know what you’re talking about. This thought leadership is a great way to build brand recognition and sales.

17. It’s No Longer Just About the Desktop

When the internet was in its infancy, there was only one choice for users who were trying to connect. It was desktop or bust if you wanted to experience the internet. That’s no longer the case, with users accessing the internet on desktops, tablets and mobile devices and 17.4% of global website traffic originating from mobile devices as of the end of last year. Keep mobile development in mind as you develop your site, Shaoolian says, so that all of your customers can achieve optimal interaction with your website from whatever device they employ.

18. Don’t Attempt to Target Everyone

When building a website, it is important to remember who your target audience is. While building for everyone in an effort to get massive traffic can be tempting, remember that defining a target audience and designing with that target in mind will lead to more conversions and a better conversion rate for your company.

19. Monitor Site Performance

Keeping tabs on how your website is doing is extremely important, particularly when you’re trying to find ways to upgrade your site. Knowing exactly where your website is falling short is the only way to make the right changes that will make your audience happier and motivate them to convert to customers at the highest possible rate. Monitor keyword rankings, conversion rate, and bounce rate as you plan your website’s future design.

20. It’s Web Pages, Not Websites That Rank

When you are building out your website, it can be easy to forget this simple SEO fact. At the end of the day, your domain is not going to rank on a search engine result page — it’s your individual pages that will. To avoid cannibalizing your business’ search engine results, take the time to build out each page of your website to make it both informative and visually stunning. For example, if you have a landing page for a service that you offer and want it to rank for that specific service keyword, make sure that landing page is substantial enough to attract inbound links and ranking to reduce the possibility of attracting links to only your homepage instead.

21. Your Website is a Component of Marketing

Your website is the primary point of contact for our digital marketing efforts. Ultimately, everything you do online that isn’t intended for brand recognition alone will be driving traffic to your website in an effort to get people to complete a predefined goal. Make sure you give your website the time and care it needs from a design perspective to be as effective as possible. This will ensure your digital marketing efforts pay the biggest possible dividends for your business.

22. Good Websites Grow Businesses

It’s easy to forget the purpose of your website when you’re building it out. The best websites don’t necessarily have to be the most visually appealing. The best sites are effective in generating conversions and in helping your business to generate more leads online.

23. Flash Websites Are Dead

There was a time not so long ago that the most visually stunning websites were created with Flash. But that’s no longer the case. Flash websites keep a business from attracting the growing base of customers on iOS mobile devices that don’t support Flash, and they produce a slow and unresponsive user design that frustrates customers and costs your business sales.

24. Respect Text Contrast

One thing that hasn’t changed much in the last 25 years is the importance of text contrast. While it is true that the early internet was overloaded with flashing banners, what many businesses did get right in the early days was effective contrast. Black text on a white background was and still is the most effective way to present text. The right contrast can make the difference between users clicking where you want them to go or navigating away from your website altogether.

25. The Future Requires Full Integration With Wearable Tech

Looking to the future, optimizing your web design for wearable devices can pay dividends for your business. Gadgets like Google Glass and Pebble are early indications that the future of the internet lies in wearable tech. If you want to get ahead of the curve, take the time to be sure your website is fully integrated now to give early adopters as full an experience as possible when they visit your site.

Source: http://www.forbes.com/sites/cherylsnappconner/2014/03/27/25-web-design-tips-to-honor-25-years-of-the-web/4/

Custom Web Architecture Vs. DIY which one is better for you

When you are ambience up a web-based business, one of the aboriginal questions is: do I acquisition anyone who can do custom web designs or can I actualize my own web design. This is a analytical catechism because your web page is the alone way your abeyant barter will apperceive you or be able to accept admission to your products. A bad web page architecture can could cause you to lose business.

People may anticipate that they will save time and money if they do their own web design. How harder can it be? After all there is software you can use to actualize your own web page. Yet, in the continued run, what will be saved? Is it account it to abstain spending time and money on something at the alpha and again accept a web page that is not effective?

While anyone can accomplish a website, it takes a appropriate set of abilities to architecture a acceptable website. Custom web architecture is not something that can calmly be abstruse on the website while starting a business. It requires adherence and attention. The alone businesses that should be authoritative their own webpages are able website designers, because it is an archetype of their art.

Business owners who are not already accomplished in custom website architecture will acquisition that they absolutely charge to to argue with a web architecture expert. There is a lot added to acceptable website architecture than inputting advice and pictures. Web designers charge to apperceive what looks acceptable on the page, how to bout the links, and which links to use.

A custom website artist can advice actualize a website that is simple to cross and chargeless of errors and bugs. It is actual important for all of the links on your website to work, because if a customer’s acquirement is disconnected once, you could potentially lose the absolute transaction.

Businesses who actualize their own websites can generally accept a attending that comes off as bargain or unprofessional. If the elements on the page don’t band up visually, it can accomplish your business arise capricious or untrustworthy, and you ability lose your business to addition website with bigger design. If your website looks unprofessional, your aggregation will arise unprofessional, and consumers ability even be abashed to let you accept their claimed advice if your website does not attending neat.

Web architecture professionals not alone accomplish your website attending acceptable but they will save you time in the continued run because you will not accept to be acquirements what they already know. When you do it yourself, you accept to do a lot of acquirements in adjustment to get a top superior website. Wouldn’t it be bigger to absorb this time convalescent aspects of your business area you are the expert?

In sum, you would never go to an auto artisan for a medical analysis and you would not yield your BMW to a medical doctor for an oil change. Likewise, it is best to let professionals handle something as analytical as the architecture for your web page. Getting a top superior architecture from the alpha will beforehand your business.